Archive for July, 2007
July 31st, 2007 at 02:57pm
Under General
One of the interesting challenges in managing an SEO company is training new people to be top notch SEOs. I find that this is the easiest way to expand the size of the business. After all, SEOs are in scarce supply, and many of the best have their own SEO companies already. Here are 8 aspects of training an SEO generalist to consider when taking on this training task:
- A good SEO has both business / marketing skills and technical skills. SEO inherently involves an understanding of the technical details of a site’s implementation, but it’s also a marketing activity. Quality SEOs know that they are only a component of the marketing picture for a web site, and they understand that there are compromises that will be made from time to time due to other aspects of the client’s needs.
- Make sure your SEO in training has an entrepreneurial personality. SEOs are always going to be ask to deal with a wide variety of different problems, and need to be flexible and adaptable.
- Pick an initial area of focus. There are hundreds of things to learn in the SEO field. Don’t bury the person at the start. Let them focus on and master a specific area.
- Start slow. Don’t give them 5 clients to work on at once. Get them going on a single client, and help them to be successful with that client.
- Realize that your workload on that first client will go up. Training people is hard work, and you still need to make sure that the work gets done correctly for the client (first priority!). So in addition to doing almost the same amount of work, you will also be spending time educating your SEO in training. It might be the 3rd client or so before you get a net gain.
- Have all their work on the first 2 or 3 clients go through you. The client comes first. This will also give you the most visibility into what they have learned so far, and that they haven’t
- Be patient. It’s easy to under-appreciate the complexity of SEO. No single aspect of SEO is hard. What makes it hard is that the search engines keep their algorithms secret so knowledge is experience based, there are so many different details to learn, and the nature of search is constantly evolving.
- Lastly, in contrast to the title of this post, don’t think about creating SEOs, think about creating web marketers. The mission is to increase site traffic for your client, and there is more than one way to do that these days (consider social media for example).
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[Source: Search Engine Watch Blog]
By Admin
July 31st, 2007 at 02:57pm
Under General
We have just noticed that Google is testing a new AdWords ad format that combines the regular sponsored link format with expandable Local search resul
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[Source: Search Engine Watch Discussion Forums]
By Admin
July 31st, 2007 at 02:57pm
Under General
I was hired by my current work about three years ago where I was started off creating cost analysis report and changing bids monthly part time. I have
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[Source: Search Engine Watch Discussion Forums]
By Admin
July 31st, 2007 at 02:57pm
Under General
Has anyone else noticed that Ask is still showing adwords ads for search queries? I noticed this in particular when searching my brand.
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[Source: Search Engine Watch Discussion Forums]
By Admin
July 31st, 2007 at 02:57pm
Under General
I own a small business that sells digital info products online. For the last several years, I’ve always setup and managed my own Yahoo! Search camp
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[Source: Search Engine Watch Discussion Forums]
By Admin
July 31st, 2007 at 11:57am
Under General
I July had, according to Google Analytics 5000 unique visitors. Is it unique ip’s or also unique cookies?
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[Source: Search Engine Watch Discussion Forums]
By Admin
July 31st, 2007 at 11:57am
Under General
The Google Analytics blog announced on Monday that many users were subject to a Temporary Reporting Delay. Since this was in place since Saturday night, many of the affected users were already aware that something was up. The post reassures us that no data will be lost in the process.
An update on the situation late on Monday stated that this situation was almost fully rectified. I can confirm that the accounts I am aware of that were affected do seem to have up to date data at this point in time, so this update seems to be in place, for some of us at least. It does look, however, like there is still some data missing from this past Saturday.
Google has not commented on the cause of the down time. Perhaps the growth of new Google Analytics account was faster than they anticipated, but that’s pure speculation on my part. In any event, all seems to be on its way back to normal.
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[Source: Search Engine Watch Blog]
By Admin
July 31st, 2007 at 08:56am
Under General
Do a search for boxer on Google and you get a bunch of dog sites – reasonable unless you are looking for people. Do a search on Spock Inc.’s soon to be released engine and you get info on California Sen. Barbara Boxer and Muhammad Ali.
This search engine works the people niche and plans to launch with 100 million people in their database, the AP reported.
The site relies on public records so some of the information may be inaccurate but it seems like a good start.
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[Source: Search Engine Watch Blog]
By Admin
July 31st, 2007 at 08:56am
Under General
The open search engine being developed by Wikipedia founder Jimmy Wales has bought the search crawler Grub from LookSmart, according to IDG News.
“The Search Wikia project seeks to create a search engine based on open-source search protocols and human collaboration, drawing from the concept of the Wikipedia online encyclopedia, which is written and edited by a community of volunteer collaborators.” The IDG News reorted.
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[Source: Search Engine Watch Blog]
By Admin
July 31st, 2007 at 08:56am
Under General
Im making a website and i would like to put a search engine on my website. When they search on my search engine i want the result to be sites from the
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[Source: Search Engine Watch Discussion Forums]
By Admin
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