Web Analytics Shootout: Unica’s Affinium NetInsight

Posted by Admin on July 27th, 2007 at 04:22am

Eric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review of Unicas Affinium NetInsight Web analytics package.

As with the other packages he’s reviewed, Eric came up with a list of “cool things” that can be done with it:

1. Creating custom dashboards
2. Ad-Hoc Analysis
3. Drag, Drop, and Drill, Drill, Drill Down
4. Correlate Data
5. A/B Analysis mode
6. Integrate Offline Customer Data
7. Examine Individual Click streams
8. Robot/Spider analysis
9. Remarketing
10. Ask NetInsight Wizard
11. Heat Map Overlay
12. Date Comparison Reporting

Read More…

[Source: Search Engine Watch Blog]

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