Archive for September, 2007
September 28th, 2007 at 03:05am
Under Uncategorized
I attended the Microsoft Searchification event yesterday. The most important thing that happened here is that Microsoft has finally suceeded in offering a differentiated search product, and this is what made the day so important.
Brad Goldberg started the day with an overview presentation on some basic facts about the search market. One very interesting data set presented by him was a market share table:
| Engine |
Users |
User share |
Query share |
| Live Search |
69M |
37% |
11% |
| Yahoo |
104M |
56% |
23% |
| Google |
142M |
77% |
56% |
Source: comScoreLooking closely at this table you will see that 37% of all people who search, do at least some of their searching using Live Search. However, the query share is only 11%. The observation was then made that this indicated that this was an indicator that Live Search was not suceeding in statisfying its customers.
Then Mr. Goldberg stated that a large part of their intention with this release is to address this issue. This is an interesting focus, although it does assume that simply improving the relevance and quality of Live Search’s results will be enough to convert many of those 37% to doing a larger percentage of their searches on Live Search.
Nontheless, it’s a compelling notion. Micosoft does capture a lot of search volume as a result of the integration of Live Search into MSN. They also have very large user bases with Microsoft Messenger and Hotmail. So they can keep putting search back in front of their user base.
In fact, the presentations and demos we saw suggested that Microsoft suceeded in accomplishing several things:
- Improving basic search quality and relevance. Certainly a number of examples of this were offered. Of course, the acid test of improved relevance will be revealed across tens of millions of search queries
- Showing compelling improvements in Shopping Search for consumer electronics
- Providing a completely new look layout for Health search. New features included a set of refinements links up top to help users quickly adapt their search. In addition, the page now has a 3 column layout, with the left column providing access to the latest articles related to your search.
- Making some great advances in local search, including their 3D mapping technology
- Offering a rich Entertainment search experience that allows people to drill deep in searches related to their favorite stars
- Providing a rich and engagin Mobile search experience. Microsoft already had a strong mobile product, and has made it even stronger still
- Another area where Microsoft already had a great solution was their Image search product, but they made several enhancements here as well
- Unveiling their video search solution, including some great technology for componsing 30 second trailers
- Expanded their index from 5B pages to more than 20B pages
I will explore some of these items in more detail over the next week. Net-net, it looks like Microsoft has improved their base search results, and then made a huge effort to improve search quality dramatically in a number of major vertical areas.
Read More…
[Source: Search Engine Watch Blog]
By Free
September 28th, 2007 at 03:05am
Under Uncategorized
I joined a UK online retailer 3 months ago and proceeded to optimisation and expand on their Google Adwords account. I thought I was doing well as my
Read More…
[Source: Search Engine Watch Discussion Forums]
By Free
September 28th, 2007 at 03:05am
Under Uncategorized
Over the last few weeks many web directories have been penalized in the Google rankings and won’t rank anywhere in the top 40 or 50 for their trade na
Read More…
[Source: Search Engine Watch Discussion Forums]
By Free
September 28th, 2007 at 03:05am
Under Uncategorized
I just noticed this and think it is something Google is doing as opposed to the set up for my computer. If you do a search for anything and then clic
Read More…
[Source: Search Engine Watch Discussion Forums]
By Free
September 28th, 2007 at 03:05am
Under Uncategorized
Martin LaMonica of the CNET News.com Tech news blog spotted this ironic moment at EmTech. While Kevin Rose of Digg, Tariq Krim of NetVibes, and Garret Camp of StumbleUpon were predicting a growing role for community-oriented sites in the media industry, a survey of attendees done during the panel found the majority of people at the conference said they rely on traditional news outlets and “pre-Web 2.0″ portals like Yahoo News. Ironic, ain’t it?
Read More…
[Source: Search Engine Watch Blog]
By Free
September 28th, 2007 at 03:05am
Under Uncategorized
When Marchex added its OpenList technology to its 100,000 local and vertical sites in June, it marked the beginning of a process to turn a localized domain portfolio into a network of local sites. Today, it launched the hub of that network at OpenList.com, and expanded the network to 150,000 sites.
The OpenList network is made up of sites that are both local and vertical, such as NewYorkDoctors.com, TopekaDining.com, or IndianapolisAutoRepair.com. The sites are filled with local business information from Localeze, as well as reviews and other data crawled by OpenList, as well as content from partners, including the newly added OpenTable, Contractors.com, HealthGrades, and Judy’s Book. Much of the content currently centers around restaurants and hotels, which were the first niches OpenList focused on when it started four years ago.
The OpenList technology allows users to search the site, or browse by categories. They can then drill down to filter results by several other factors, such as business type, cuisine of a restaurant, price level, rating level, or other features. Results are displayed on a Yahoo-powered map
Users can search from OpenList.com, or from one of the many local domains, which are powered by OpenList. Marchex displays contextual text ads it sells itself, backfilled by ads from Yahoo. Much of the traffic is currently driven by direct navigation to the local sites, but an increasing amount comes from search engines that index those pages. This is expected to increase as the sites are filled with more local content.
Read More…
[Source: Search Engine Watch Blog]
By Free
September 28th, 2007 at 03:05am
Under Uncategorized
Just this month we have created a website for our International organisation specialised in a particular field. I have noticed many such Internati
Read More…
[Source: Search Engine Watch Discussion Forums]
By Free
September 28th, 2007 at 03:05am
Under Uncategorized
I was looking at my CPC numbers the other day using Adwords editor - and found to my surprise - that many of my search words/phrases that were costing
Read More…
[Source: Search Engine Watch Discussion Forums]
By Free
September 28th, 2007 at 03:05am
Under Uncategorized
Google is celebrating its 9th birthday today. With little fanfare, except for the logo change, the search engine has obviously had more pressing things on its mind - like dealing with the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights Committee on the Judiciary.
Interestingly though, if you google Google, they have the 9th birthday announcement in their SERP description. I wonder if Larry and Sergey will go to their favorite Burger King store and reminisce about the old days?
Read More…
[Source: Search Engine Watch Blog]
By Free
September 28th, 2007 at 03:05am
Under Uncategorized
With any of Toshiba (URL="http://www.camstore.us")digital cameras(/URL)your pictures are bound to be perfect, no matter what you mean to shoot.You can
Read More…
[Source: Search Engine Watch Discussion Forums]
By Free
Next Posts
Previous Posts