Archive for October, 2007
October 31st, 2007 at 04:03am
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As some SEW readers know, some of our experts and bloggers have taken up the challenge to implement a best practices marketing campaign for Reservation Road, a movie released October 19. Carrie Hill and Debby Richman decided to push all the search optimization buttons possible – even with a limited time frame and zero dollars. In today’s SearchDay, “Reservation Road: Getting Search-Worthy in Three Days or Less,” they share their results.
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[Source: Search Engine Watch Blog]
By Free
October 31st, 2007 at 04:03am
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Is building a small business brand online impossible? Not when all forms of online media are converging under search. In today’s Little Biz column, “SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 2,” Carrie Hill tells you what to do next once you have a memorable brand. How do you get people to notice it?
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[Source: Search Engine Watch Blog]
By Free
October 31st, 2007 at 04:03am
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Regarding Google’s "total results" number — that is, in the blue bar at top right of their SERPs, where it says something like "Results 1-10 of about
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[Source: Search Engine Watch Discussion Forums]
By Free
October 31st, 2007 at 04:03am
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I am having a nightmare uploading our products onto Froggle - Germany. I have tried uploading the basic information (title, description, prices, link)
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[Source: Search Engine Watch Discussion Forums]
By Free
October 31st, 2007 at 04:03am
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In my recent Podcast with Bill Slawski we focused on discussing search engine ranking factors. Bill is known throughout the industry for the great work he does examining and writing about search engine patents, which he does on the SEO by the Sea blog.
One of the interesting areas we discussed was ways that search engines can determine user intent. One of the simplest of these is be looking at the search query itself. For example “buy digital camera” is a very different query from “digital camera reviews”. This is the easy stuff.
The search engines can also look at query streams. For example, if the first query was for “seattle hotels”, and next query is for “seafood restaurants”, the chances are greater that the user is looking for seafood restaurants in and around Seattle.
Next, you can start determining a person’s location dynamically. For example, if the IP address from which they are doing the query is in Boston, and they search on seafood restaurants, they may be looking for seafood restaurants in and around Boston. If the user is doing a search from a mobile device, then cell tower triangulation can be used to determine the user’s location.
Of course, this can be made even more complex. For example, the user’s IP address could be in Boston, and search on “seattle hotels”, and then search on “seafood restaurants”. So do they want a seafood restuarant in Boston or Seattle? Perhaps the best thing to do here is to show some preference to results from both cities.
There is much, much more that the search engines can do. They can look at preferences that you have specified in other products, such as language. They can see what query patterns other users followed who used similar patterns to the one the user is currently following, and try to anticipate the next query and start presenting some of those results earlier in the process.
For example, if most users who enter “digital cameras”, then “sony digital cameras”, and then pick a particular model number, the search engine knows that this is an indicator that they should consider highlight pages with information on that model number of camera in response to the “sony digital cameras” query. Ultimately, as more and more signals emerge, the search engines will get better and better at this.
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[Source: Search Engine Watch Blog]
By Free
October 31st, 2007 at 04:03am
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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
Click to read the rest of this post…
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[Source: Search Engine Watch Blog]
By Free
October 31st, 2007 at 04:03am
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Ahmed has written a great post over on Tech Soapbox about the recent Google PageRank shuffle, and how Matt has written:Im glad the WordPress community took such a strong stand against them in themes. Countless blogs could have been penalized just for the theme they were using, not related to anything they did or did […]
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[Source: Blogging Pro]
By Free
October 31st, 2007 at 04:03am
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The organic search marketer works in an environment where the rules can change at almost any time. Since change can come at any moment, search marketers must constantly be alert and listening for that first flap of a butterflys wing that will cause the next hurricane. We are always looking for signals of impending changes (or doom, depending on your view), constantly watching for search engine weather reports or blog posts that signal change. Our methods are almost as arcane as those who used to forecast economic change based on Alan Greenspans briefcase.
Then, changes happen like the recent PageRank update, and the industry watchers gather to inspect the auguries. Well, Google has confirmed one thing — we can expect the spankings to continue. But, how how many will get slapped, how often and how hard? Will it be, just slaps on wrists for those who have been buying and selling non-Google links (unfortunately, no one will ever convince me that contextual ads are not paid links) or will the changes be broader and far-reaching.
Last week on a weekly podcast The Weekly Insight, I stated my belief that this change is but a signal of broader changes to come. Like many SEOs, including Mike Grehan, I do not put a lot of emphasis on PageRank as reported by little green bars. I do believe though that the changes being reported are a signal that more is yet to come, and I dont just mean selective spankings or tweakings of green bars. So much for my hyper-acute listening for the flap of butterfly wings.
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[Source: Search Engine Watch Blog]
By Free
October 31st, 2007 at 04:03am
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Site reviews flesh out advice, best practices, and tips and tricks. In today’s au Natural column, “eHobbies and Action Jackson: SEO Quarterly Site Review,” Mark Jackson shows readers SEO in action.
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[Source: Search Engine Watch Blog]
By Free
October 31st, 2007 at 04:03am
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Okay the PR drops have been well documented and commented on at places like (URL="http://blog.searchenginewatch.com/blog/071029-102542")SEJ - Loren Ba
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[Source: Search Engine Watch Discussion Forums]
By Free
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