Archive for November, 2007
November 30th, 2007 at 11:39am
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A number of the leading online news publishers are looking to organize greater control over how and what news of theirs gets listed in the search results of the various search engines, according to a report by the Associated Press.
“Currently, Google Inc., Yahoo Inc. and other top search companies voluntarily respect a Web site’s wishes as declared in a text file known as “robots.txt,” which a search engine’s indexing software, called a crawler, knows to look for on a site,” AP noted.
Though the individual engines have other proprietorial code and the publishers want to have a greater influence on how this is developed and would like to see a unified methodology, the article reported.
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[Source: Search Engine Watch Blog]
By Free
November 30th, 2007 at 11:39am
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Guess Google just wanted to push their brand in the Australian market, but their promotion to hold a competition for the Google Doodle that will adorn the Australian search results next January 26th definitely had that impact.
A twelve-year old from Melbourne, Janelle San Juan won the Doodle4Google competition - one that saw over 10,000 entries from all over Australia.
The picture can be seen here. Congratulations Janelle on a great job.
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[Source: Search Engine Watch Blog]
By Free
November 30th, 2007 at 11:39am
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Though Yahoo Europe has been given until the end of the first quarter next year to improve their numbers or face closing, their new hire of Kristof Fahy - former brand manager for BlackBerry and telephone service provider Orange - shows they do not plan on going out without giving it a hard shot.
Fahy dealt with brand, planning and advertising for the mobile operator Orange’s UK business. Something Yahoo needs in Europe where they have a track record of abandoning products.
The growth of international search resurrected their interest in non-US countries and purchases of companies like Terespondo, the Latin search engine for Spain and South America.
Toby Coppel, the Yahoo! Europe managing director said recently “that poorly performing parts of the European business have until the end of the first quarter next year to improve or faced being closed down or sold,” the UK Guardian reported.
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[Source: Search Engine Watch Blog]
By Free
November 30th, 2007 at 11:39am
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Advertisers on Yahoo’s Content Match network may soon see their ads appearing alongside Adobe PDF (portable document format) documents. In a new deal with Adobe, Yahoo will begin testing a program that will allow publishers to monetize PDFs with with contextually targeted text ads. The program, dubbed Ads for Adobe PDF, displays contextual ads in a side panel of Adobe Reader and Adobe Acrobat when a user views the PDF.
PDFs will be added to the Content Match inventory, with no plans yet to allow advertisers to opt-out. But Josh Jacobs, VP for publisher solutions at Yahoo, told ClickZ News that Yahoo will consider allowing advertisers to opt out of the format or to specifically target readers of PDF documents.
“A big goal of the beta program for both of us is to gain more insight into how users are engaging with this,” said Jacobs. “We’ll continue to look at whether there are other types of creative and ad placements that make sense.”
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[Source: Search Engine Watch Blog]
By Free
November 30th, 2007 at 11:39am
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Books are food for the mind. Some merit gobbling down quickly; others are to be read more slowly, nibbled at and savored. Kevin Lees new book with Steve Baldwin The Eyes Have It (ISBN 13: 978-0974380667) published by Easton Studio Press should be read carefully and thoughtfully, for there is a lot of nutrition for the mind between the covers. Those familiar with Kevins column in ClickZ already know how many thought-provoking ideas he can cram into just a single column. Now, imagine whats in 189 pages of this book.
The books premise is that we live in a time when advertising, as it was once known, has undergone fundamental changes. The advertising ecosystem of just a few short decades ago is dying. Gone are the days where a brand could rapidly get at millions of untargeted consumers through a few select television ads. The dying ecosystem is being replaced with a new ecosystem of digital media where constant change is the norm, and results are highly accountable and can be achieved very rapidly.
In the book Kevin provides a roadmap for navigating this changed ecosystem. It is a roadmap that is familiar ground for those who work in the new ecosystem, for it is both search and consumer-centric. Kevin provides a great deal of advice for those on the client side who are charged with marketing in the new environment, when to seek advice and what type of advice to look for.
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[Source: Search Engine Watch Blog]
By Free
November 30th, 2007 at 11:39am
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In Part 1 of this series, we showed you how to convince your executives to buy your own brand terms, even when you already rank first organically for these terms. Now the question is: How do I properly manage and measure my paid brand terms? In today’s Brand Equity column, “Brand Strategies for Search Marketing - Part 2,” Erik Qualman shows you why dumping these terms into your portfolio is not a wise move. See how to prevent brand terms from covering up weakness in other areas.
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[Source: Search Engine Watch Blog]
By Free
November 30th, 2007 at 11:39am
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It’s tempting to outsource link development, but that may not be the best move for your site. In today’s Link Love column, “5 Best Reasons to Build Links In-House,” Justilien Gaspard shares the key advantages to in-house link development.
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[Source: Search Engine Watch Blog]
By Free
November 30th, 2007 at 11:39am
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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- SEO Is Not a One-Time Event
Too often, companies “approve” SEO only to treat it as a one-time hit, or a short-term project. Months or years later, when they asked someone else to “do” SEO for them, it is discovered that the company had laid none of the basic foundation for SEO.
- Google Maps Add Collaboration Features, Terrain Maps
Google Maps has gained some more features from Google Earth this week, including the ability for a group to collaborate on map updates, and the addition of a terrain maps feature.
- What are exhibitors exhibiting at SES Chicago?
A lot of people will be coming to see what the exhibitors are exhibiting on the show floor. But, what will they see?
- Defense of the social media press release
Yesterday afternoon, the prosecution asked, “Is the Social Media Press Release a Meatball Sundae?” A short time later, the defense made its case.
- Strumpette testifies in social media press release trial
With the opening arguments out of the way, the prosecution will now call its first witness to testify.
- YPA Adds Mobile to Local Search Guide
At The Kelsey Group’s Interactive Local Media 2007/Search Engine Strategies Local show today in Los Angeles, the Yellow Pages Association launched a mobile section to its Local Search Guide.
- Take Advantage of the Offline Rush
As an online advertiser, you can actually take advantage of the Offline Rush — and maybe stretch your holiday ad budget as well.
- SEW Experts: SEO for Widgets: CLIQ Case Study
The search marketing world continues to expand in all sorts of ways. In an SEO strategy, widgets can be extremely effective gaining exposure for the content and tools featured on a site.
- SEW Experts: Understanding the Global Search Marketplace - Part 2
Searches are up all over the world, and it’s an interesting juxtaposition to think of the rest of the world as “emerging” compared to North America and Europe.
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[Source: Search Engine Watch Blog]
By Free
November 30th, 2007 at 11:39am
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First, Jessamyn West spotted a Google experiment and posted a screen shot on Flickr entitled, “Google becoming Digg?” Then, Haochi Chen of Googlified posted an item about the “Google Digg-Style Experiment.” So, what’s up?
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[Source: Search Engine Watch Blog]
By Free
November 30th, 2007 at 11:39am
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Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools.
The Yahoo Search Marketing blog reported the changes today.
The blog stated:
Campaign Tune-Up
Kind of like installing a nitro booster, weve revved up your account with a new tool called Campaign Tune-up. Campaign Tune-Up can help you optimize your Sponsored Search campaigns if youre not running Campaign Optimizer. It automatically analyzes a campaigns performance history, budget and business objectives, such as cost per click or conversions, and offers suggestions for bids, match types and budgets. You can either accept or reject the suggestions, but fine-tuning your bids could help your campaign run a lot better.
From your Campaign Details page, youll see a new link, Tune-up Campaign. Clicking the link starts the tuning. You can then set the business measurements that matter to you for tuning your campaign and will be walked through the rest of the process.
Sticky Widget
For our next tweak, we updated the system so that more of your preferences are remembered. As a result, viewing your account the way you want is easier and requires fewer clicks. These sticky preferences are also remembered each time your log into your account. This tweak affects the column-sorting on your Campaign Summary and Campaign Detail pages and your Ad Group Detail page.
Let’s see how they work… any reviews can be posted here.
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[Source: Search Engine Watch Blog]
By Free
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