Search Headlines & Links: November 28, 2007

Posted by Free on November 30th, 2007 at 11:39am

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• SEO Is Not a One-Time Event
  Too often, companies “approve” SEO only to treat it as a one-time hit, or a short-term project. Months or years later, when they asked someone else to “do” SEO for them, it is discovered that the company had laid none of the basic foundation for SEO.
• Google Maps Add Collaboration Features, Terrain Maps
  Google Maps has gained some more features from Google Earth this week, including the ability for a group to collaborate on map updates, and the addition of a terrain maps feature.
• What are exhibitors exhibiting at SES Chicago?
  A lot of people will be coming to see what the exhibitors are exhibiting on the show floor. But, what will they see?
• Defense of the social media press release
  Yesterday afternoon, the prosecution asked, “Is the Social Media Press Release a Meatball Sundae?” A short time later, the defense made its case.
• Strumpette testifies in social media press release trial
  With the opening arguments out of the way, the prosecution will now call its first witness to testify.
• YPA Adds Mobile to Local Search Guide
  At The Kelsey Group’s Interactive Local Media 2007/Search Engine Strategies Local show today in Los Angeles, the Yellow Pages Association launched a mobile section to its Local Search Guide.
• Take Advantage of the Offline Rush
  As an online advertiser, you can actually take advantage of the Offline Rush — and maybe stretch your holiday ad budget as well.
• SEW Experts: SEO for Widgets: CLIQ Case Study
  The search marketing world continues to expand in all sorts of ways. In an SEO strategy, widgets can be extremely effective gaining exposure for the content and tools featured on a site.
• SEW Experts: Understanding the Global Search Marketplace - Part 2
  Searches are up all over the world, and it’s an interesting juxtaposition to think of the rest of the world as “emerging” compared to North America and Europe.

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[Source: Search Engine Watch Blog]

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