January 30th, 2008 at 04:23pm Under General
According to Google Trends USA/CANADA. February 10th & February 11th begins the surge for the FLORIST industry, Up to February 13th. Traffic is
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[Source: Search Engine Watch Discussion Forums]
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January 30th, 2008 at 04:22pm Under General
Aristotle “Ari” Balogh, 43, was named CTO for Yahoo! today, according to the Yahoo press release.
“World-class technology development is a critical part of Yahoo!’s strategy. Bringing a strong technology leader on board to drive engineering and operational excellence across our technology group has been a significant priority for the company,” said Yang. “In Ari Balogh, Yahoo! is adding one of the industry’s most talented leaders to our bench-strength of technology experts. With a proven track record for successfully leading large scale engineering initiatives and driving rapid cycles of technology innovation, Ari’s leadership skills are well suited to leading Yahoo!’s development efforts as we continue in our mission to deliver the best, most indispensable experiences on the Internet.”
Seems like this was good timing. CEO Jerry Yang gives his quarterly earnings report very soon.
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[Source: Search Engine Watch Blog]
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January 30th, 2008 at 04:22pm Under General
As consumers, we should be thrilled the TV networks have started delivering nice, deep inventories of video clips and longer-form videos online. Thats great until you want to explore the current and archived stuff on each domain.
Maybe I should cut some slack to our beloved cable and broadcast networks, who are used to having audiences find their fare through on-air guides and remote controls. After all, TV audiences dont conduct free-form searches to find shows. But I don’t think any video providers deserve this break.
So wheres the online TV search? Last week, I asked many Future TV Show 2008 attendees about findability matters.
Click to read the rest of this post…
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[Source: Search Engine Watch Blog]
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January 30th, 2008 at 04:22pm Under General
UGC (User Generated Content), especially in the form of customer reviews, can send scads of excited visitors to your door credit card in hand, or destroy your businesss reputation overnight by polluting SERPs. It’s certainly a double edge sword.
More and more search marketers lay awake at night, in pools of sweat, freaking out about losing brand control in light of UGC. Hospitality industry SEM success can be the stuff of peaceful dreams or horrible nightmares. Unfortunately/luckily it’s all in the hands of actual customers-or well placed shill reviewers.
What sites does Google mine hospitality reviews from, many of which are submitted by the public? How does a hotel or restaurant business get a grip and influence reviews? What major travel and review sites should hotels and restaurants point happy customers (or savvy stand-ins) towards in order to bolster, cleanse, and protect reputation?
Miriam Ellis has published an extremely practical case study over at SearchEngineJournal, profiling websites from which Google harvests reviews showing up in the ever dominant (and now 10-list) one box results. She profiled 1000 reviews listed in Google Maps for hospitality industry businesses” and shared results.
If you’re objective is to finesse reviews from your restaurant or hotels happy customers, the majority of the 34 sources listed accept public reviews and are therefore susceptible to (at least) some level of manipulation by pleased patrons or savvy local search marketers. Aol.com to Zagat.com, Googles predominant hospitality site sources are listed along with suggested strategies and tactics.
In the rollercoaster world of Google SERPs, especially in light of Universal Search and ever-expanding local search, the landscape is frighteningly fluid. Sites like Yelp appear, disappear, and reappear in Google reviews practically overnight, leaving narrowly targeted review-writing campaigns subject to overnight obsolescence.
Hedge your bet. Miriams post lays priceless groundwork to cast a wide net, understand, and influence the multi-headed Google review SERP monster to your hospitality businesss benefit.
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[Source: Search Engine Watch Blog]
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January 30th, 2008 at 04:22pm Under General
If I select more keywords will that increase the number of times my ad will show up ? Should I select as many keywords as possible?
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[Source: Search Engine Watch Discussion Forums]
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January 30th, 2008 at 04:22pm Under General
Why it is a good morning. It has now been 14 days since I last tracked any hacker activity on my site. Longest period off in 2 half months. So to cele
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[Source: Search Engine Watch Discussion Forums]
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January 30th, 2008 at 04:22pm Under General
I have been having this problem for some time and it is really getting annoying. Every time I download an attachment in GMail I get my connection drop
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[Source: Search Engine Watch Discussion Forums]
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January 30th, 2008 at 04:22pm Under General
The battle between search engines and human beings has moved to a new stage where online advertising and search ads are overtaking the search engine. In today’s Search Engine WarGames column, “The Future of Search: All the Media That’s Fit To Be Googled,” Kevin Heisler looks at Google’s forays into TV, radio, newspapers.
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[Source: Search Engine Watch Blog]
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January 30th, 2008 at 04:22pm Under General
Has anyone or your clients tried Google Print Ads? Does the Bar Code work? Have you seen the kind of success Blue Nile had? Has a client produced a
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[Source: Search Engine Watch Discussion Forums]
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January 30th, 2008 at 04:22pm Under General
Microsoft has announced it will provide the advertising for the Wall Street Journal Digital Network (WSJDN), which includes Barrons and marketWatch as well as WSJ.com.
Microsoft signed a deal to be the exclusive third-party provider of contextual and paid search advertising on their sites. WSJDN is a leading provider of business and financial information news and analysis on sites such as WSJ.com, Barrons.com, MarketWatch.com, allthingsD.com and more. WSJDN reaches a savvy worldwide audience of over 20 million unique users and serves over 330 million page views per month on its sites specific to the highly sought-after financial services audience for advertisers. In addition to being a traffic leader in the Business & Finance verticals, the WSJDN reaches a highly qualified audience:
A larger concentration of C-level Executives than any other original financial news sites
A higher concentration of affluent males than any online network
More Business Decision Makers and Technology Decision Makers than any other online publisher of original financial news
A high number of active investors, both institutional/professional and self-directed
983,000 WSJ.com subscribers
723,000 C-levels
Average age: 48 years
67% male
The Microsoft press release noted:
Relevant and targeted digital advertising is important to our business and to the quality of the experience that we deliver to our users, said Gordon McLeod, president of The Wall Street Journal Digital Network. Microsofts state-of-the-art advertising platform will enable us to dramatically improve our revenues from this key sector, and we look forward to working together.
This deal is a significant win for Microsoft for two key reasons. First, it makes the extended Microsoft advertising network the premier destination for advertisers interested in reaching financially minded users, as it complements our offering in this vertical through MSN Money and other syndication partners, said Brian McAndrews, senior vice president, Advertiser and Publisher Solutions at Microsoft. Second, this deal is a strong indicator that were gaining significant traction with our advertising platform. The Wall Street Journal Digital Network is one of the largest financial services publishers in a very dynamic vertical segment, and were delighted to add it to our portfolio.
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[Source: Search Engine Watch Blog]
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