Archive for March, 2008
March 31st, 2008 at 03:15am
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As the New York Times detailed yesterday the Chinese government is activating legislation that may give problems to the possible Microsoft Yahoo purchase. The new Chinese law would “give Chinese regulators authority to examine foreign mergers when they involve acquisitions of Chinese companies or foreign businesses investing in Chinese companies operations. Beijing could also consider national security issues, according to a report by the official news agency Xinhua.,” NYT reported.
Given that China now has the world’s most internet users and all three of the major search engines are involved in the country there could be impact for all of them.
Apart from the Alibaba ownership that Yahoo has, Google also has invested money in Baidu. These economic influences on the engine could impact censorship decisions and other actions.
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[Source: Search Engine Watch Blog]
By Free
March 31st, 2008 at 03:15am
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For the first time Wordtracker are offering a 1-week trial of their entire service and have released an accompanying 7 day video tutorial on how to get the best out of your Wordtracker account.
Entitled ‘Profit from Keywords’, the videos are designed to help new webmasters get the most out of keyword research. The short 5 minute videos are accessible to complete novices to search engine optimisation but detailed enough to provide a useful resource for in-house experts & agencies to educate their brand owners & clients.
At the recent SES in London, Wordtracker CMO Ken McGaffin raved about the results of “keyword creativity” seminars he has been leading with household brands that were revealing unique market insights into both offline and online customer acquisition and retention strategies. By including other non-SEO staff and stakeholders in the keyword research process, he found that no two seminars produced the same results and these companies were broadening their online vision overnight.
“Wordtracker has always considered educating our clients a prime remit which is why we launched the Wordtracker Academy last year,” said McGaffin. “Clients or potential clients need to know the various ways that keyword research can enhance their business online. At the start this can be especially daunting for SMEs, so the videos provide an easy step by step process so that businesses can get up to speed quickly.”
Every SEM expert understands the value of educating the market, but it’s no secret that as an industry we’ve never done it very well. Ken hopes that these videos will help small and medium sized businesses nip the cost of mistakes early in the SEM campaign implementation stages. After all, who wants to rank for terms that no one searches for?
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[Source: Search Engine Watch Blog]
By Free
March 31st, 2008 at 03:15am
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Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn’t given to preparing what to do with the traffic, the only remaining value is links, many of which don’t pass juice. In today’s SEM Crossfire column, “Social Media: One Size Does NOT Fit All,” Chris Boggs explains the down-side of linkbait, and how to better use it to your advantage.
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[Source: Search Engine Watch Blog]
By Free
March 31st, 2008 at 03:15am
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I’m testing AdWords on mobile platforms. Let’s face it, with 1 billion mobile handsets sold each year this will become the worlds biggest computing pl
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[Source: Search Engine Watch Discussion Forums]
By Free
March 31st, 2008 at 03:15am
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Hay Guys and Gals. It’s that time of the month again. To be honest I’m bored nothing on TV, kids in bed and the misses is out, sites running on auto p
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[Source: Search Engine Watch Discussion Forums]
By Free
March 31st, 2008 at 03:15am
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Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred.
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[Source: Search Engine Watch]
By Free
March 31st, 2008 at 03:15am
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When you have parts of your site that you don’t want the search engine spiders to index, you let them know using a document called robots.txt. But for the coding-challenged, creating that document has not always been easy. Thankfully, Google has created a robots.txt generator as part of its Webmaster Tools.
Once your document is created, you can test it with the robots.txt analysis tool. Google points out that not every search engine recognizes robots.txt. They recommend securing truly sensitive material with password protection.
It’s a big week for the Google Webmaster team. Today, they’re hosting the first ever Google Webmaster chat, which begins at 12pm EST/9am PST. The chat will feature a site clinic and also discuss image optimization.
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[Source: Search Engine Watch Blog]
By Free
March 31st, 2008 at 03:15am
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If you’ve been wondering how online video can be adequately searched or monetized, then video search company Digitalsmiths has some answers for you. At a luncheon hosted by the Triangle Interactive Marketing Association last week, Digitalsmiths CEO Ben Weinberger gave an impressive demo of his company’s video search technology. VideoSense is an ad-matching and video indexing system that helps advertisers target audiences. The program uses image and speech recognition to facilitate video search and relevant ad-targeting.
To give people an idea of how powerful the ad matching is, Weinberger showed a clip of the popular NBC sitcom, The Office. Steve Carrell’s character was wearing a watch, and the camera zoomed in on his arm. An ad popped up to the side of the video with an ad for a watch. The content was not interrupted and the ad was relevant. As for video indexing, Weinberger said that Digitalsmiths technology can help eliminate redundancies by finding clips that contain the same scenes. Digitalsmiths currently works solely with publishers and ad networks.
With the onset of DVRs and concerns over the slowing ad click rates, companies like Digitalsmiths stand to benefit from providing ads that don’t interrupt the user experience. Expect that trend to expand. Weinberger predicted that advertising in online video will eventually become blended into the content. He said that content creators that learn to do this will have a bright and lucrative future.
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[Source: Search Engine Watch Blog]
By Free
March 31st, 2008 at 03:15am
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All, On March 31, 2008, Yahoo! Search Marketing Customer Support hours will change to the following: Monday ? Friday: 6:00 a.m. to 6:00 p.m. Pacif
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[Source: Search Engine Watch Discussion Forums]
By Free
March 31st, 2008 at 03:15am
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Hello Everybody, I am doing a PPC campaign for a client who deals in Sales consultancy, training and recruitment. Despite of tremendous effort in c
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[Source: Search Engine Watch Discussion Forums]
By Free
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