SEW Experts: Tips for Google Site and Category Exclusion Tool

Posted by Admin on March 17th, 2008 at 11:36am

Google has launched an important new tool that prevents your Content Ads from showing on poorly-performing sites: the Category Exclusion tool. In today’s Content Advertising column, “Tips for Google Site and Category Exclusion Tool,” David Szetela shares some best practices for using the tool to exclude whole swaths of site types that are not likely to convert for your site. Share your thoughts on this new tool for AdWords in the Search Engine Watch Forums.

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[Source: Search Engine Watch Blog]

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