March 31st, 2008 at 03:15am Under Uncategorized
Some final questions I just created a lens on Squidoo however… 1) When I type in my squdoo url in google it doesn’t appear to be indexed. How long
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[Source: Search Engine Watch Discussion Forums]
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March 31st, 2008 at 03:15am Under Uncategorized
If you’re following the PEW studies on Internet Life and Campaign ‘08, then you know the Presidential election will be won or lost online - or by whoever drinks the most wheatjuice on the campaign trail.
The election won’t quite be “Go Vote at TNA Wrestling!” or counted by the TNAwrestling.com boys. (Except, maybe, in Florida.)
Politics makes strange bedfellows (Eliot, David, Jim) but nothing makes stranger bedfellows than social media and politics.
We’re often asked by readers how they can prepare for a career in search engine optimization (SEO), search engine marketing (SEM), and social media optimization (SEO). Well there’s one way even we didn’t think of: politics.
So here’s a quiz you’ll never get right without searching online:
1. Which director of social media is the former press secretary to the former Governor of the great state of Florida? (pictured while in office below)
2. Which social media panel is he or she speaking on in the next couple months? (Hint: think Wikipedia)
3. Where and when is the conference? (Hint: $100. off if you register by March 31)
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[Source: Search Engine Watch Blog]
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March 31st, 2008 at 03:15am Under Uncategorized
Hi Every One! If any can help me with the below I would be most grateful. I am setting up 3 websites for an online business (Websites A, B and C
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[Source: Search Engine Watch Discussion Forums]
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March 31st, 2008 at 03:15am Under Uncategorized
Combining both technological know-how and a strong command of the written word, agency SEO copywriters are the front-line troops of any SEO initiative. In today’s SEM Agency Issues column, “The SEO Copywriter: Wordsmithing the Web,” William Flaiz writes an ode to these front-line troops of any SEO initiative.
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[Source: Search Engine Watch Blog]
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March 31st, 2008 at 03:15am Under Uncategorized
WideCircles or Wide Circles is one of a kind viral, word of mouth advertising platform. Have your message seen by millions of users on a highly relate
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[Source: Search Engine Watch Discussion Forums]
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March 31st, 2008 at 03:15am Under Uncategorized
The value of Google’s stock has taken a bit of a beating recently from their high of $747 last year to yesterday’s close at $438. After doing my weekly news review, I saw a lot of articles questioning many actions Google has been doing lately.
Is this pervasive critiquing of Google having an impact of investors’ confidence?
The articles I read this week came from a wide range of sources - not just limited to the search industry specific ones we all know within the industry. (I was at a offline/online media event on Thursday where the majority had not heard of SEW, AussieWebmaster or for that matter Danny Sullivan!)
The firing of people from DoubleClick supposedly slated for April 1, according to ValleyWag, should show investors that they are lowering expenses and thus increasing profits for them. But the general public usually sees the company laying people off after an acquisition as Gordon Gekkoish. The eventual impact should be seen in the coming week as this actually happens.
I was having dinner one night during SES NYC last week, I noticed a friend there who does angel investing and asked him what Google closed at that day to determine who in my party was paying. He knew to the penny as he told me he was shorting Google (now I know where he gets his seed capital).
Then I see an article this morning from the UK Guardian stating Google’s PPC numbers were slowing. Given January had shown zero growth and February’s growth was low single digits compared to previous growth being as high as 30-40%, this spending and growth wall could be a major hurdle for the company’s valuation.
“Google maintains that the deceleration is a consequence of its strategy of focusing on quality. The Silicon Valley firm has been trying to eliminate accidental clicks and has been working with advertisers to make sure that links relate closely to users’ search queries.
But the slowdown has contributed to a 36% slump in Google’s shares since the beginning of the year and analysts are divided on whether the company’s confidence is justified,” the Guardian stated.
This is also challenged a little by recent complaints by advertisers over some of these methods of improving the quality. The $10 Minimum Bid push has lost Google advertisers. The arbitragers squeezing a few pennies from a click have had to drop away (leaving the really good ones at it a cheaper range), but so have the companies that provide legitimate inexpensive products or services very relevant to the people searching from that perspective.
The impact Google is having on other online industries may also be impacting their brand and through that their value. The analytics industry was impacted by Google’s purchase of Urchin and the development of the free services of Google Analytics - so even a popular free service gets flak, and their mistakes are made public quickly as was the case with GA information being displayed in the Google organic results..
There will be an additional backlash from the DoubleClick acquisition. It is going to be hard for the soon to be unemployed to find jobs in the industry as Google launched Ad Manager which offers ad serving for free and thus will hurt the job market in the industry as the competitors lose market share.
The words of Larry Page’s recent Annual Report letter reflect the perspective the founder sees his realm of “users, customers, Googlers (our employees), and investors who help bring everything that is Google to life”.
Part of Google’s success has been in its ability to maintain the “church and state” separation of organic listings and paid search ads. While that is to be commended, isolating customers from the users pool is a little naive - people advertise on Google because they have used Google and want to advertise to similar users.
Google would not still be in business if they had not been able to monetize the popular search engine. When they first started the company was nearly sold to Excite.com for a million dollars, because they could not monetize what they were doing.
With revenues of more than $10 billion last year - 90% of which came from paid search advertising - you would think the customers would take top billing, but the behemoth of search still sees search through the eyes of its users.
” We continue our effort to extract more and more real meaning from the web in order to help people find the right answers. We recently improved universal search, integrating different types of relevant information, such as video, maps, news, books, images, and more, right into your search results.Sometimes you don’t get a good answer to a search because the information simply isn’t available on the web. So we are working hard to encourage ecosystems that can generate more content from more authors and creators. For example, we recently announced an early version of a tool called “knol” to help people generate and organize more high-quality authored content.”
Watch out Wikipedia your space is soon to be seriously invaded.
And one has to wonder if Google is getting into the conference and hotel business next. Their proposal to develop a parcel of land in the Mountain View industrial park for office space, conference center and a hotel is lodged with the local council.
Wonder if they plan on starting their own search conferences, with attendees staying at the nearby hotel? Are we to see a conference advertising tab soon in our AdWords accounts?
Click to read the rest of this post…
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[Source: Search Engine Watch Blog]
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March 31st, 2008 at 03:15am Under Uncategorized
Something that’s been bandied back and forth for about as long as I can remember since Google first came on the scene is the question "Do images get P
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[Source: Search Engine Watch Discussion Forums]
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March 31st, 2008 at 03:15am Under Uncategorized
Now that we’re nearly through the first quarter, it’s time to check in on the accuracy of the many predictions for the future of search. In today’s Vertical Search column, “What Matters Most to Travel Search Marketers in 2008?,” travel search expert Elisabeth Osmeloski takes a look at how they’re beginning to play out in the travel space.
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[Source: Search Engine Watch Blog]
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March 31st, 2008 at 03:15am Under Uncategorized
Hello All, First like me thank in advance for all the informative information that I have found on this site already inregards to SEM. I am loo
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[Source: Search Engine Watch Discussion Forums]
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March 31st, 2008 at 03:15am Under Uncategorized
So I get the Max CPC, I get the avg CPC, but many of our KW terms have a Min CPC of 4 cents. What good is knowing a Min CPC other than using it as an
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[Source: Search Engine Watch Discussion Forums]
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