Archive for March, 2008
March 31st, 2008 at 03:15am
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Three weeks ago, I wrote an article entitled, Online Reputation Management Requires Cabinet War Rooms, that reported on the Brand & Reputation Management session at last months Search Engine Strategies conference in London.
Last week, I got some feedback from Dr. Leslie Gaines-Ross, the chief reputation strategist at Weber Shandwick and author of Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation.
She said: Thanks for the roundup regarding the panel discussion. I would add that companies probably do not need ‘War Rooms’ today and instead incorporate reputation monitoring as a regular course of business. Not just when in the throes of crisis. In addition, reputation recovery does not end in six months or when the negative comments leave the first page of Google. From the work we have done at Weber Shandwick on reputation, it takes nearly four years to recover reputation once it has been tarnished. Reputation recovery and management (online and offline) are never-ending. Thanks again for your thought-provoking comments.
Now, I agree that companies should incorporate reputation monitoring as a regular course of business. But, they often dont until they are in the throes of crisis.
And, I agree that reputation recovery shouldnt end when the negative comments leave the first page of Google. But, thats often the first sign that a crisis has passed.
So, how do you convince your CEO to include offline and online reputation management as a line item in the marketing budget before its too late? And, if it takes nearly four years to repair a bad reputation, then how can you earn credibility for yourself and your SEO or PR firm by showing early signs of progress?
As I conducted a few news searches to find some recent information for this post, I was impressed to discover an optimized press release entitled, Global CEO Turnover Rises 10 Percent in Past 12 Months According to New Weber Shandwick Study.
Given stagnant markets, fierce competition and a complex business environment, it is not surprising that CEO turnover has risen sharply, said Weber Shandwicks Chief Reputation Strategist Dr. Leslie Gaines-Ross in the release.
Wow. Talk about writing a press release that will get found by your target audience for relevant news search terms. And just what should CEOs do to hang on to their jobs?
In todays uncertain economic environment when information and news are at a premium, CEOs would be wise to actively over communicate and regularly meet employees and customers face-to-face, said Weber Shandwick President Andy Polansky in the release.
Okay. So, I know several SEO firms that “get” online reputation management, But, heres a PR firm that has gone beyond spouting empty platitudes about the topic and has conducted an ongoing analysis of CEO Departures to put leadership communications on the agenda.
But wait! Theres more!
I conducted another news search and found an interactive case study in BusinessWeek entitled, The Analysis: Restoring Reputation. Written by Dr. Leslie Gaines-Ross, it tells the story of how Xeroxs reputation has enjoyed a successful turnaround since 2001, with CEO Anne Mulcahy pulling the strings.
Okay. Now, Im really impressed. Leslie provided constructive feedback on my article about online reputation management. She was quoted in a press release that should catch the attention of CEOs in Fortune 500 companies. And shes written a case study about how Xeroxs CEO has turned around that companys reputation for BusinessWeek.
Online reputation management shouldnt require a crisis to become a line item in the budget. And it can enhance your corporate reputation as well as help you recover from a tarnished one, which can help your SEO or PR firm earn credibility with the CEO.
And, dont just take my word for it. If you need a second opinion, check out what theyre doing over at Weber Shandwick.
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[Source: Search Engine Watch Blog]
By Free
March 31st, 2008 at 03:15am
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Hello Forum members I have one site losangeles-hollywood-hotels.com/. We are working on this site from last 2 years but this site not getting rankin
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[Source: Search Engine Watch Discussion Forums]
By Free
March 31st, 2008 at 03:15am
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It looks like WordPress 2.5 “Brecker” is making the WordCamp Dallas release date that many people were hoping it would make as the WordPress.org website gets a fresh design that reminds me of the WordPress 2.5 administration panel interface. Not yet on the development blog, but oddly shown on the front page:WordPress 2.5, the culmination […]
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[Source: Blogging Pro]
By Free
March 31st, 2008 at 03:15am
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Sure there are lots of global news stories in Bloomberg News today. For example, “Verizon Faces Fight With FCC’s Martin Over Rules for Open Wireless Network.” Bloomberg.com says Verizon Wireless faces a new challenge after beating Google Inc. in the biggest U.S. mobile- phone airwaves auction: scrutiny from regulators who expect the carrier to build a truly open network.
While we get just as excited about “scrutiny from regulators” as the next guy, that’s not the best story of the day.
Nor was it “Houston Topless Clubs May Turn to Pasties After Losing 10-Year Legal Fight” detailing Eric Langan’s plans to respond to the U.S. Supreme Court with pasties.
And while we’re impressed by Ivy League students with hearts of gold turning Spring Break into a “Guilt Trip” for all the other Spring Breakers in Cabo (”Students on Spring Break Skip Mai Tais on Cabo to Serve at Bowery Mission”) we’re wondering why Ivy League students need to fly to Cabo to volunteer in a soup kitchen.
The story says “It’s lunchtime at the Bowery Mission, and seven Cornell University students are serving rice, chicken and gravy to homeless men staying there to learn job skills and conquer addictions.”
They must be serving the homeless with a “Silver Spoon.”
Here’s the one story we loved:
Global SEO expert Nick Wilsdon and his wife, Anna, starred in the headline news story, Russia’s `City of Brides’ Triggers Baby Boom After Love Quests by Bloomberg reporter, Yuriy Humber.
It’s a great story. Don’t miss it. The Bloomberg News photo shows:
English-Russian couple Anna and Nick Wilsdon in their home in Ivanovo, Russia, on Feb. 7, 2008. This year in the town of Ivanovo, babies are being born faster then ever, and deaths are slowing down. With any luck, the town known as Russia’s “City of Brides” will start to increase in population for the first time since the Soviet era.”
Courtesy of the exceptional photographer, Dmitry Beliakov of Bloomberg News.
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[Source: Search Engine Watch Blog]
By Free
March 31st, 2008 at 03:15am
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Hi All, Just thought that I would mention I am currently conducting a survey on the purchase of SEO and other types of marketing books as there is
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[Source: Search Engine Watch Discussion Forums]
By Free
March 31st, 2008 at 03:15am
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So I get this email today about new features on ASK.com. First I only get traffic from ask VIA Google. Long, Long ago I tested a campaign or two at AS
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[Source: Search Engine Watch Discussion Forums]
By Free
March 31st, 2008 at 03:15am
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How do you think href links to your website compare with iframe links to your website? Does anyone think the iframe link is worthless/hurtful? We ha
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[Source: Search Engine Watch Discussion Forums]
By Free
March 31st, 2008 at 03:15am
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To some, it appears that Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred.
One highly-charged example is the case of Jew Watch News, an anti-semitic hate site that managed to get top ranking for the query “Jew.” Several Jewish and anti-defamation groups joined together in a coordinated Google bombing campaign to push that result down in the SERPs, and the results of that bomb can still be seen today.
In today’s SearchDay, “Google Bombs, Jew Watch News & the Hypocritical Linking Universe,” Marty Weintraub looks at that Google bomb, and tries to find where a Google bomb meets SEO, and where paid links fit into the picture.
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[Source: Search Engine Watch Blog]
By Free
March 31st, 2008 at 03:15am
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Hi Everyone! I have a bit of a problem. If any one can help me I would be most grateful. I am setting up an online business and designing its we
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[Source: Search Engine Watch Discussion Forums]
By Free
March 31st, 2008 at 03:14am
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Hello everyone! I have paid advertising accounts set up in Google & Yahoo. My Google account is much more extensive in campaigns, ad groups, and ke
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[Source: Search Engine Watch Discussion Forums]
By Free
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