Archive for April, 2008
April 30th, 2008 at 04:58am
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On Thursday, Google Research engineers presented a paper at the International World Wide Web Conference in Beijing on PageRank for Google Images (pdf) to improve search results for photos, art and graphics. The system promises better image results than are currently available when searching in Google Images and may eventually improve Google Universal Search SERPs.
Key takeaways: Google’s breakthrough uses the “wisdom of the crowd” and contextual signals to rank the relevancy of images. VisualRank does not improve on a search engine’s ability to identify people or determine activities in a photo. The biggest benefits will be reduction of duplicate image content in search results and reduction of “image spam” or inappropriately tagged photos.
This morning The NY Times reported on the new ranking algorithm that identifies and analyzes authority nodes and “visual link structure” between a group of images. As with PageRank, images are assigned numbers to define their relevance and relative importance.
Google conducted a series of experiments by retrieving images for 2,000 of the most popular products queries in Google. Users in the experiments were more satisfied by the results and felt they were more relevant.
The Google SERP image shown here displays top ranking results for a group of queries. You can judge for yourself how intuitive and relevant the results are. Google notes an interesting result for the query Picasso Paintings; not only are all the images by Picasso, one of his most famous, Guernica, was selected first.
We’re assuming the search queries related to the product, “Febreze” were spelled correctly, unlike the typo in the paper misspelled as: “Fabreze.” The current Google image results for keyword “fabreze” are quite different.
Winners: Trademark owners of big brands and commercial products
Losers: All those people who spent innumerable hours tagging photos in Google Image Labeler:
All-time Top Google Image Labeler Contributors
1.SunChaser has 22,961,020 points
2.Zip has second with 22,353,450 points
3.FrD AUTO no car has 15,460,240 points
4.MC DUDE no man has a close 15,350,830 points
5.Mighty is hot on the heels of MC DUDE: 15,339,300 points
Google believes a Web page author will likely choose relevant images for a topic. People, though, don’t typically link to content based on the relevance of images. People link to text.
Google gives an example of an ambiguous query (McDonalds) with a logo that can be identified in photos that link commercial searches. That’s a visual theme or ‘visual signal” among all the photos. There may be lots of other themes that can define the relative “strength” of common and commercial images.
In terms of overall performance on queries, the proposed VisualRank displayed fewer irrelevant images than Google for 762 queries. Googles standard image search produce better results in only 70 search results. In the remaining 202 queries, both approaches tied. Google notes in the majority of these queries, there were no irrelevant images).
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[Source: Search Engine Watch Blog]
By Free
April 30th, 2008 at 04:58am
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Hello all. I need help in getting my name removed when someone types it in Google? It was coming up from a friends website and she removed the li
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[Source: Search Engine Watch Discussion Forums]
By Free
April 30th, 2008 at 04:58am
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Integration of video into news stories may be making the difference in the battle for news supremacy.
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[Source: Search Engine Watch]
By Free
April 30th, 2008 at 04:58am
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Any thoughts on the timing of running A/B split tests with a new campaign. Should I be concerned about one of my split test pages being too short (lo
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[Source: Search Engine Watch Discussion Forums]
By Free
April 30th, 2008 at 04:58am
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This Microsoft/Yahoo thing is starting to get kinda funny.. so perhaps a bit of humor is in order.. We assume that Microsoft is mad as heck about t
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[Source: Search Engine Watch Discussion Forums]
By Free
April 30th, 2008 at 04:58am
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The Google Custom Search team has announced the addition of four labels to enhance searches for Creative Commons content. The four labels are:
* free_use_share (by-nc-nd)
* free_use_share_commercially (by-nd)
* free_use_share_modify (by-nc-sa)
* free_use_share_modify_commercially (by-sa)
These labels can be used to restrict all custom search content to Creative Commons results or to help refine searches. The CC labels are filter labels.
Google also took the opportunity to remind us of how to document Creative Commons license. They gave four examples of the many ways licenses can be documented on an HTML file:
1. with … in the HTML head or body
2. using
3. using
4. using … in a comment
Related Reading:
Google Adds Option to Limit to Creative Commons Licensed Material
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[Source: Search Engine Watch Blog]
By Free
April 30th, 2008 at 04:58am
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A few months ago I clicked on a link that read Earn Money Online and found a blog post explaining affiliate marketing and how people can earn from mar
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[Source: Search Engine Watch Discussion Forums]
By Free
April 30th, 2008 at 04:58am
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As soon as I heard about the Google search ads now appearing on mobile screens, I was extremely tempted to opt for them. I want to try it out for my w
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[Source: Search Engine Watch Discussion Forums]
By Free
April 30th, 2008 at 04:58am
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Like search ads, PageRank, and blended search, Google’s newly launched VisualRank image search technology has the potential to change the way SEO is done. In today’s Searching for Meaning column, “Visually Impaired Search,” Kevin Ryan explains that while the game hasn’t changed yet, it will very soon.
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[Source: Search Engine Watch Blog]
By Free
April 30th, 2008 at 04:58am
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Much has been written, theorized, and analyzed about search and online display advertising. But companies are increasingly turning to the Cinderella of online advertising: Promotions.
Douglas Quenqua at ClickZ looked into a recent study by Borrell Associates that says spending on online promotions could triple in the next five years. Last year, a whopping $8 billion was spent on promotions.
For now, national companies are the ones accounting for most of the promotional spend. But local companies may want to take notice. Since the spend is expected to increase so dramatically, while display advertising is expected to decline, then something must be working in this arena. And that’s no big surprise as contests, coupons and giveaways are great methods for lead generation.
Related Reading:
Online Advertising Shifting from Branding to Direct Response
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[Source: Search Engine Watch Blog]
By Free
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