New gDay algorithm threatens future of search marketing

Posted by Free on April 2nd, 2008 at 03:07am

There’s very few questions Google has not been able to answer and, equally, there have been very few loopholes that SEOs have not been able to exploit. However, hot on the heels of techcrunch, I have discovered that the latest update from developers in Australia threatens to change all that.

Google’s new MATE technology is designed to view relevancy as an entirely self consistent timeline, rendering link building a thing of the past. It simply wont be possible to exploit the rate of change of inbound links pointing to a site as it’s relevancy will have already been historically determined.

So what is an SEO to do? The only possible way around this will be to implant ’site suggestions’ within cache of sites linking to you. Archive.org would do well to be on hacker watch.

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[Source: Search Engine Watch Blog]

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