We Still Don’t Rely on Video Search

Posted by Admin on April 25th, 2008 at 02:40am

While video content continues to skyrocket, people still don’t rely on video search. Over half of people, in a recent ClipBlast! survey, said they find videos through their own exploration (53%) or recommendations from others (52%).

However, a sizeable amount (40%) searched for specific videos. What’s surprising are the differences based on sex, as 45% of males searched while 35% of females did so.

There was a racial divide reported too: nearly 60% of non-Whites and 35% of Whites reported search activity. It’s hard to say why there’s such a spread, even accounting for survey size.

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