April 30th, 2008 at 04:58am Under Uncategorized
Hi, I am engaged in a KPO and need to dig out the web for various projects that my clients offer. I know that we do have options of search engines but
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[Source: Search Engine Watch Discussion Forums]
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April 30th, 2008 at 04:58am Under Uncategorized
In January, Microsoft announced it’s $1.2 billion offer for Norway-based enterprise search company, Fast Search. Last Friday, Microsoft completed the acquisition.
With our companies combined, well be uniquely able to offer customers what theyve been telling us they want most a strategy for meeting everything from their basic to most complex enterprise search needs, said Jeff Teper, corporate vice president for the Office Business Platform at Microsoft. Im incredibly excited to have the talented team from FAST joining us.
Fast Search CEO John Markus Lervik will become Microsofts corporate vice president of Enterprise Search.
From the moment I started talking to Microsoft about the prospect of bringing our talent and technology together, I realized what a powerful impact we could have on the way companies use search to drive new revenue streams and improve productivity, Lervik said. Together well deliver better technologies that make enterprise search a ubiquitous tool, central to how people find and use information.
Related Reading:
Holiday Period is a Busy Time at Fast Search and Transfer
Google Not The Leader In Enterprise Search
FAST AdMomentum: Private-Label Contextual Advertising
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[Source: Search Engine Watch Blog]
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April 30th, 2008 at 04:58am Under Uncategorized
Last week, the Mobile Marketing Association updated its standards for mobile display ads. In doing so, it automatically outdated Google’s brand spanking new mobile ad formats.
The new MMA guidelines are:
300 x 50 pixels
216 x 36 pixels
168 x 28 pixels
120 x 20 pixels
Google’s new banners are:
305 x 64 pixels
215 x 34 pixels
192 x 34 pixels
167 x 30 pixels
According to ClickZ, Google said that its ads are compliant with MMA’s previous recommendations. While mobile industry leaders differ on the need and implementation for mobile ad standards, most agree that innovation by both MMA and companies like Google are good for the industry.
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[Source: Search Engine Watch Blog]
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April 30th, 2008 at 04:58am Under Uncategorized
When you’re shopping online at home, it’s easy to check a bunch of different sites for the best price or read reviews to see if that new gadget you have your eye on is really a dud. But when you’re out in the brick and mortar stores, it can be a challenge to get the same answers quickly.
Thankfully, team over at Microsoft’s Live Search wants to make it easier for you to conduct that all-important product searching while you’re on the go. Product search has been incorporated into Mobile Live Search. The results include prices and a starring system to reflect reviews. Obviously, you can click on individual results for more info.
Another feature being rolled out with the update is “Find My Location.” By using this feature, you’ll get results close to the nearest cell towers.
Related Reading:
Microsoft Rolls Out More Live Search Updates
Microsoft Buys MotionBridge, A Mobile Search Company
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[Source: Search Engine Watch Blog]
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April 30th, 2008 at 04:58am Under Uncategorized
JeffreyBl over at Webmaster World found 3 variables with data at Google.nl in an AdWords ad: - pscore: 0.00101 - mCPC: 10.0000 - thresh: 0.0001
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[Source: Search Engine Watch Discussion Forums]
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April 30th, 2008 at 04:58am Under Uncategorized
Nick Carr (The Big Switch) created the framework to view the transformation of the search engine industry (the world’s information indexed) into a knowledge grid that companies and people can plug into, the same way a century ago companies stopped generating power from steam engines and dynamos and plugged into the newly built electric grid.
Sunrgi, a new solar energy system startup just out of stealth mode today promises to produce cheap electricity at wholesale prices: 5-cents per kWh (kilowatt hour). Google
XCPV (Xtreme Concentrated Photovoltaics) concentrates the equivalent of more than 1,600 times the sun’s energy onto hyper-efficient solar cells, was announced today by Sunrgi, a solar energy system designer and developer, at the National Energy Marketers Association’s Annual Global Energy Forum in Washington, DC.
The technology may enable utility companies, corporations, and residents to produce electricity from solar energy at a lower cost than has ever been possible.
Google (GOOG) spent $842 million on infrastructure in Q1 2008, its largest capital expenditures (CAPEX) ever for a single quarter, according to Data Center Knowledge. The record capex investment will acceleration increase Google’s need to generate vast amounts of cheap power efficiently.
Google announced four major data center projects in the U.S. in 2007, including facilities in North Carolina, South Carolina, Oklahoma and Iowa. Google says its capital expenditures are “related to IT infrastructure investments, including data centers, servers, and networking equipment.”
The green technology isn’t vaporware but it may be a couple years before widespread adoption.
“In a little more than a year we were able to develop and successfully test XCPV,” said Bob Block, co-founder and Sunrgi principal in a statement. “We expect the Sunrgi system to become available for both on and off-grid power appplications, worldwide, in twelve to fifteen months”
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[Source: Search Engine Watch Blog]
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April 30th, 2008 at 04:58am Under Uncategorized
Many small businesses are afraid of the perceived complexity of Web analytics. At the same time, they know they can make more money in less time with Web analytics. In today’s Small Business Search Marketing column, “Taking the Fear Out of Web Analytics for Your Small Business,” Carrie Hill simplifies the process by breaking down the four metrics you should be analyzing on your small business web site.
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[Source: Search Engine Watch Blog]
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April 30th, 2008 at 04:58am Under Uncategorized
Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site. In today’s Web Analytics and ROI column, “What Are You Converting?,” Tim Ash defines conversions as events that move a visitor toward the mission critical activities that you’ve identified. Measure those smaller events, and you’ll know much more about what your visitors are doing than if you only focus on the end results.
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[Source: Search Engine Watch Blog]
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April 30th, 2008 at 04:58am Under Uncategorized
Are there really opportunities for small business to succeed using social media?
Absolutely, if one factors the strengths and weaknesses of the media with the strengths, weaknesses, and goals of the company.
The reality of the matter is that various social media have different strengths and weaknesses. While it is true the most obvious benefit of social media is branding and traffic, the truth is that social media can also:
In order for a small business to utilize social media to its fullest, and to determine which social media it should be using as part of its effort, it must understand the trade-offs it faces. Without being able to commit time or money to social media, many small businesses will seriously need to question their commitment to winning in their space in the foreseeable future.
What are the variables to consider:
a. available client time vs. available client $
b. complexity of client product/service information
c. client goals (direct sales, improved positioning, authority building, etc.)
As is the case with search, those social media sites offering the most potential for traffic, also contain the most competition. The more competition there is, the more thought and effort must go into being successful in that medium.
Does that mean that small business should avoid search? Not at all. Same with social media. It just means that small business must assess their desire and means, and find reasonable opportunities where competition is not too intense for their means. Precisely as with search … though rather than looking for keyword opportunities, you’re looking for content and medium opportunities!
For example, would you ever suggest to an SME client that you would try to rank for a generic, ultra-competitive, one-word term such as “weight loss”? Never. Though you may consider “weight loss san diego,” right? Precisely!
That said, here are the strengths and weaknesses of several major social media sites, as they relate to small to medium sized businesses:
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[Source: Search Engine Watch Blog]
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April 30th, 2008 at 04:58am Under Uncategorized
Very new here. I am in the process of reworking my website to be more SEO friendly. My question is about the homepage. Currently the site is divided b
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[Source: Search Engine Watch Discussion Forums]
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