April 30th, 2008 at 04:58am
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A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on your site that are being redirected. It also looks at 404 errors (file not found), as well as other server status codes appearing in your site’s log files. In today’s Organic Search Engine Optimization column, “Conducting a Redirect Audit on Your Web Site,” Mark Jackson shows you how a redirect audit can take care of many issues that search engines might be having with your Web site, and may help you recover visitors you may be losing due to technical issues.
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[Source: Search Engine Watch Blog]
By Free
April 29th, 2008 at 05:48am
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I have new products released almost monthly. I cannot rely on along term SEO approach as by then theproducts I have will be out of date. What SEO
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[Source: Search Engine Watch Discussion Forums]
By Free
April 29th, 2008 at 05:48am
Under Uncategorized
Hi- searching for my full name on Google, my homepage used to be the first result (as I believe it should be; my name is unique). Since last week,
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[Source: Search Engine Watch Discussion Forums]
By Free
April 29th, 2008 at 05:48am
Under Uncategorized
PR has definitely been updated, and the data is pretty recent. A brand new site put up March 6th is now showing PR.
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[Source: Search Engine Watch Discussion Forums]
By Free
April 29th, 2008 at 05:48am
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When it comes to search, Microsoft is ever the egg while Google remains the chicken. Just a week after news of Google amping up its efforts in the world’s largest nation, Microsoft is revealing its plans to make headway into China.
But just how serious is Microsoft about this oh-so-important market? Only 100 employees are currently dedicated to Chinese search while Google will be adding 200 to its existing 600 person staff this year with expectations to continue adding to its numbers along those lines in coming years.
No doubt, acquiring Yahoo is part of Microsoft’s overall Asia strategy. Yahoo has a strong showing in Asia, something the Sunnyvale search engine wishes Microsoft would have taken into consideration when making its recent unsolicited bid.
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[Source: Search Engine Watch Blog]
By Free
April 29th, 2008 at 05:48am
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Early last year I ranked well with msn, then I noticed slowly but surely I was MIA and I haven’t been found since. Google and Yahoo like me but MSN ha
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[Source: Search Engine Watch Discussion Forums]
By Free
April 29th, 2008 at 05:48am
Under Uncategorized
Hello, is there any special way to search through private (password protected) forums? It seems that some forums have all their content available onli
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[Source: Search Engine Watch Discussion Forums]
By Free
April 29th, 2008 at 05:48am
Under Uncategorized
View the source code of: (url)http://209.85.207.104/search?q=cache:http://whois.domaintools.com/google.com&hl=en&strip=1(/url) How many nofollows
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[Source: Search Engine Watch Discussion Forums]
By Free
April 29th, 2008 at 05:48am
Under Uncategorized
On Thursday, Google Research engineers presented a paper at the International World Wide Web Conference in Beijing on PageRank for Google Images (pdf) to improve search results for photos, art and graphics. The system promises better image results than are currently available when searching in Google Images and may eventually improve Google Universal Search SERPs.
Key takeaways: Google’s breakthrough uses the “wisdom of the crowd” and contextual signals to rank the relevancy of images. VisualRank does not improve on a search engine’s ability to identify people or determine activities in a photo. The biggest benefits will be reduction of duplicate image content in search results and reduction of “image spam” or inappropriately tagged photos.
This morning The NY Times reported on the new ranking algorithm that identifies and analyzes authority nodes and “visual link structure” between a group of images. As with PageRank, images are assigned numbers to define their relevance and relative importance.
Google conducted a series of experiments by retrieving images for 2,000 of the most popular products queries in Google. Users in the experiments were more satisfied by the results and felt they were more relevant.
The Google SERP image shown here displays top ranking results for a group of queries. You can judge for yourself how intuitive and relevant the results are. Google notes an interesting result for the query Picasso Paintings; not only are all the images by Picasso, one of his most famous, Guernica, was selected first.
We’re assuming the search queries related to the product, “Febreze” were spelled correctly, unlike the typo in the paper misspelled as: “Fabreze.” The current Google image results for keyword “fabreze” are quite different.
Winners: Trademark owners of big brands and commercial products
Losers: All those people who spent innumerable hours tagging photos in Google Image Labeler:
All-time Top Google Image Labeler Contributors
1.SunChaser has 22,961,020 points
2.Zip has second with 22,353,450 points
3.FrD AUTO no car has 15,460,240 points
4.MC DUDE no man has a close 15,350,830 points
5.Mighty is hot on the heels of MC DUDE: 15,339,300 points
Google believes a Web page author will likely choose relevant images for a topic. People, though, don’t typically link to content based on the relevance of images. People link to text.
Google gives an example of an ambiguous query (McDonalds) with a logo that can be identified in photos that link commercial searches. That’s a visual theme or ‘visual signal” among all the photos. There may be lots of other themes that can define the relative “strength” of common and commercial images.
In terms of overall performance on queries, the proposed VisualRank displayed fewer irrelevant images than Google for 762 queries. Googles standard image search producee better results in only 70 search results. In the remaining 202 queries, both approaches tied. Google notes in the majority of these queries, there were no irrelevant images).
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[Source: Search Engine Watch Blog]
By Free
April 29th, 2008 at 05:48am
Under Uncategorized
Featured posts to the Search Engine Watch blog in the past week.
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[Source: Search Engine Watch]
By Free