Paid Search Click Data: Syndicated Versus Pure Search Referrals

Posted by Admin on May 14th, 2008 at 05:10am

Efficient Frontier has released data showing where those paid search click referrals are coming from. Here’s the raw data:

Yahoo: 45% from pure search, the rest from its 1196 syndicated sites
Google: 59% from pure search, the rest from its 431 syndicated sites
MSN: 99% from pure search, the rest from its 5 syndicated sites

But when it comes to conversions, pure search beat out syndicated sites every time:

Yahoo: 58% from pure search
Google: 75% from pure search
MSN: 100% from pure search

Does this data line up with what you’re seeing in your niche or industry? Let us know by leaving a comment.

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[Source: Search Engine Watch Blog]

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