Yahoo’s Urban Mapping License to Aid Geographic Targeting

Posted by Free on June 25th, 2008 at 04:01pm

Yahoo! has licensed Urban Mapping’s Urbanware: Neighborhoods, which contains data for 40,000 neighborhood boundaries covering more than 2,000 U.S. cities and towns. The agreement will help Yahoo provide geographically-targeted results based on actual search behavior.

“Urban Mapping’s neighborhood boundary information helps us offer our users access to more complete and relevant content,” said Bob Upham, Director of Business Development for Yahoo! Geo Technologies. “Allowing users to search by neighborhood yields more appropriate results, adding value and relevancy to the overall experience.”

Ian White, Urban Mapping CEO. “Yahoo! clearly sees the value and benefits of delivering neighborhood-based information to their community of users, advertisers, publishers and developers.”

The license is expected to help Yahoo provide improved results in local search, mobile search, yellow pages, maps, and real estate among other applications.

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[Source: Search Engine Watch Blog]

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