Microsoft Increases Mainline Ads on Live Search from 3 to 4

Posted by Admin on September 15th, 2008 at 03:20am

AdCenter customers requested more clicks for their ads. Microsoft ran tests that found adding a fourth mainline ad (the ads that appear above the organic results) increased clicks. So, the Live Search team is implementing those changes, and advertisers should notice the change beginning today.

The top 2 mainline ads will continue to get an extra placement at the bottom of the page as well. This is something that also proved successful in the ad placement testing.

What do you think of these changes? Will they increase your clicks? Let us know your thoughts in the comments.

Related Reading:
Microsoft adCenter Updates Credit Card Options
adCenter Advertiser Blog Explains Keyword Match Types
Microsoft Unveils AdCenter Desktop Beta

Read More…

[Source: Search Engine Watch Blog]

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