Webmaster News

Product Description
A niche is any tightly focused segment of a market, having specific appeal. For example rather than selling containers or even buckets, or even red buckets, you might specialise in selling SMALL red buckets. That would be your niche. And if anybody wanted a small red bucket, they would know to come to you, because you are the expert and have the best stock for that particular niche.

Internet Marketing covers all the new marketing methods that have evolved online as the internet has expanded through all areas of our life. These include SEO (search engine optimisation), link building, article writing, email marketing, Adwords, YouTube marketing, Facebook marketing, list building and many other methods that are both black hat (illegal), grey hat (of dubious origin), and white hat (perfectly legal).

A niche internet marketer has entrepreneurial qualities. They can spot a trend, and use their skills to quickly create a product and site to take advantage of the demand and monetise the opportunity. They may have tens of sites or hundreds of sites. Each site may be earning them only a modest income, but the sum of all the multiple streams of income add up to produce a significant cashflow running on auto-pilot for the most part.

From the Publisher
The internet has changed the way consumers consume. In his book “The Long Tail”, Chris Anderson explains how the internet has created a unique culture of endless choice, and unlimited demand. This has created a “Long Tail”, whereby it is no longer economically viable for the big conglomerates to chase the mega-hits (Top 10 music, best selling books, this seasons must-have product), as the bulk of sales has shifted to items that may only sell one unit a month. It is the sum of all these sales that for the first time in history has surpassed the high volume items and created a whole new market for niche products.

Niche Internet Marketing aims to give you the skills required to recognise, research and take advantage of opportunities as they arise. You are about to learn how to quickly and effortlessly create websites for your niche markets and monetise them before setting and moving onto your next opportunity. Over time, you will build up a network of niche product and service offerings that will bring you multiple streams of income providing extra income and / or freeing up your time.

With your extra income, you may buy the car you always wanted, or the house of your dreams. You might take an extra vacation every year. You may wish to escape the 9-5 all together and like Tim Ferriss the author of “The 4-Hour Work Week” join the new rich and take mini-retirements. Niche Internet Marketing can help you achieve those dreams.

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Product Description
Reviews and assesses the current understanding of invertebrates in terrestrially dominated ecosystems. Emphasizes the centrality of the activity of invertebrates. DLC: Invertebrates–Ecology.

About the Author
P. F. Hendrix, Institute of Ecology, University of Georgia.

Product Description

“It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started.”

-Allan Gardyne, AssociatePrograms.com

The definitive guide to planning and managing a successful online affiliate business!

Make a Fortune Promoting Other People’s Stuff Online is your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. Leading affiliate marketing authority Rosalind Gardner gives you a proven five-step plan for identifying a niche with a huge market, choosing products to promote, and selling the benefits effectively. You’ll see how to:

• Navigate the different affiliate programs, from commissioned-based “click-through” programs to CPM impressions to flat-fee referral
• Identify the products and programs that are profitable-and the ones to avoid
• Ask the right questions before you join an affiliate program
• Research, understand, and sell to your niche market
• Negotiate for a higher percentage on your commission
• Stay on top of developments in the industry

Packed with time- and money-saving techniques-including twelve ways to drive traffic to your website at no cost-this comprehensive guide is all you need to make big profits as an affiliate marketer!

Rosalind Gardner is the creator of several successful online businesses and the author of the bestselling Super Affiliate Handbook. Her website is NetProfitsToday.com.

About the Author

Rosalind Gardner is the creator of several successful online affiliate businesses. She teaches seminars around the globe and speaks regularly at Internet and affiliate marketing conferences.

Amazon.com Review
WebMaster, Second Edition, is an informative and often entertaining guide to building and running a Web site. This volume is useful for potential Web masters who wish to run their site off of a Macintosh. While it is geared toward beginners, WebMaster covers every aspect of creating and maintaining your site, including setting up the server software, writing good HTML, and adding goodies like multimedia, Java applets, and ActiveX controls. More experienced readers will definitely benefit from the interviews and commentary by professional Web masters, as well as the comprehensive appendix, which contains a list of standard and proposed HTML tags, a terms glossary, and a selection of other resources for more information. If you’re just getting started and don’t know where to begin, this book will help you earn your Web master wings in no time. The included CD-ROM contains several server programs, HTML authoring applications, graphics tools, CGIs, and server plug-ins.

Review
Webmaster: Macintosh is a fast and easy guide for turning your Macintosh into a World Wide Web site. With Webmaster: Macintosh (which includes a CD-ROM) anyone can create his or her own Web page in a matter of hours. Webmaster: Macintosh features a brief overview of the origin and rapid growth of the World Wide Web; the nuts and bolts details needed to connect to an internet service provider; everything needed to write great HTML codes for web page designs; all the setup and configuration information required for a web server (including security, clickable maps and buttons, client-sever architecture, gateway interfaces, and connecting to common database applications); interviews with WebMasters; a WebMaster Web site that will keep the reader up to date with all the latest tools, applications, and Web resources; a wealth of WebMaster information such as useful Internet mailing lists, newsgroups, key Web site locations, and pointers to every Internet resource a WebMaster would ever need; and all the tips needed to maximize a web site’s performance — including how to announce it to the world of the internet. The CD-Rom provides all the shareware needed to set up a web site including HTLM editors, graphics tools, scripting additions and more! — Midwest Book Review
–This text refers to an out of print or unavailable edition of this title.

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Review
A fun read that incorporates lots of great insights about the Internet and marketing. — Ellen Siminoff, Vice President of Business Development, Yahoo!

After considering dozens of books, John Little and I chose only one book, Ward Hanson’s, as the required text for our course on Electronic Commerce and Marketing. Hanson’s combination of rigor and relevance make it a natural choice for any executive or student interested in truly mastering this new discipline. — Prof. Erik Brynjolfsson, Co-Director, MIT Program on Electronic Commerce and Marketing, M.I.T. Sloan School

If there’s one book you’ll read on Internet marketing this year, this is it! Dr. Hanson captures the essence of the revolution unfolding in retail markets and how the Web has forever shifted the balance of power from traditional institutions to the individual consumer. — Mark C. Thompson, Executive Producer of Schwab’s website, the world’s largest site in electronic commerce.

Ward Hanson provides the first systematic view of the profound changes in marketing brought about by the Internet. Anyone seeking to exploit the unique capabilities of electronic networking should read this book. — John Hagel III, Author Net Gain and Net Worth, Principal-McKinsey & Company

Review
I have adopted this book as a required text for an e-commerce and Marketing course that I am teaching during the Spring 2000 semester at Boston University. The text is well-written and presents a fine blend of theory and practice. Hanson is true to the title of his book as he provides some “principles” that should indeed endure… I believe that this book offers a great introduction to anyone who wants to either practice or simply learn about Internet marketing.

Chapters 8-12 are great for people wanting to start e-commerce. I found the book technically great and at the same time accessible to the average Joe (who is not a business major)! The book is a must for all companies and individuals doing e-commerce!

This textbook is required for my E-commerce class. The book provides a comparison of the Internet to other industries which had uncertain futures, such as radio and electricity and how those industries grew. It also analyzes the some of ways companies are using the Internet to reduce costs. The book also explains some of the ways companies are using the Internet to create a competitive advantage.

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Product Description
The worldwide reach of print media, broadcasting, and the Internet has made ignorance about the laws of far-away jurisdictions a here-and-now liability. Publishers, journalists, and authors can be sued–successfully–for violating legal standards thousands of miles away.

International Libel and Privacy Handbook is a nation-by-nation summary of libel and privacy law, written in straightforward language accessible to journalists and editors. It is presented in an easy-to-use format designed for rapid analysis of media law as it applies to globally accessible publications, Internet sites, broadcasting, and wire services. Contributions by legal experts in Europe, Asia, and the Americas explain the risks publishers should know about prior to publication, what steps editors and publishers should take to avoid legal conflicts, and what defenses are available should they be confronted with a claim.

From the Publisher
Floyd Abrams says of this book, “For many years, attorneys have awaited publication of a single volume summarizing libel and privacy law throughout the world. At long last, we can now compare on a nation-by-nation basis how countries in Americas, Asia, and Europe deal with libel and privacy issues and how that treatment differs from that of the United States. This book offers a sophisticated and reader-friendly response to the core questions that any practioner frequently must consider.”

Lucy Dalglish, Executive Director of the Reporters Committee for Freedom of the Press said, “In the Internet age, we increasingly are required to know media laws around the world. [This] is an indespensable addition to our law library.”

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Product Description
This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

About the Author
Mary Lou Roberts has held both a tenured faculty position at the University of Massachusetts Boston and a number of administrative positions there including Director of Development. Her Ph.D. in marketing is from the University of Michigan. In addition to Internet Marketing: Integrating Online and Offline Strategies she is senior author of Direct Marketing Management, second edition (Prentice-Hall, 1999) and second author of the forthcoming Customer Relationship Management (with Prof. Raymond R. Liu). She has published extensively in marketing journals in the U.S. and Europe and presently serves on a number of editorial review boards including the Journal of Database Marketing, the Journal of Financial Services Marketing and the Journal of Consumer Marketing. Her current scholarly work deals with information-driven marketing strategies, measurable marketing programs, marketing metrics and consumer-created media. She served several terms as a director of the Boston Chapter of the American Marketing Association and two terms on the national board of the AMA. As a representative of the AMA, Dr. Roberts also served two terms on the advisory committee to the United States Bureau of the Census. She was a member of the Board of Directors of the Massachusetts Audubon Society for fifteen years, serving at various times as a member of the Executive Committee and chair of the Marketing Committee.
–This text refers to an out of print or unavailable edition of this title.

Product Description
The “Business Side” of Webmastering… Success Requires More Than Creativity
Thinking about becoming an independent Webmaster? The timing is right. More and more small business owners are looking for help as they make the move to online promotion. Most do not have the time or skills to build their own site. As a result, they are actively seeking affordable Webmasters.

Capitalize on this growing demand by setting up your own home-based business. Do the kind of work you love and reap all the financial benefits — i.e., the profit!

Starting any type of business, online or off, requires solid preparation. Without it, the foundation is weak. And it leaves you, as the owner/operator, susceptible to costly mistakes and worse yet, irreversible decisions that could stunt growth.

The Webmaster Business Masters Course will start and keep you on the right track. Mark Frank, the author of the Masters Course, and owner of a home-based Web site design business, gives you an insider’s perspective on what to do… and more importantly, what not to do on the “business side” of your new company.

Build Your Webmastering Business While Building Your Clients’ Business… Attract, Manage and Build Your Clients to WIN-WIN Business Success!

The Webmaster Business Masters Course covers essential operational aspects, such as a well-developed business plan, targeted marketing, pricing of services, attracting clients, effective communication, and winning proposal/contract construction. It will provide you with the information and resources you need to bypass common mistakes, create satisfied clients, increase your productivity levels and generate recurring income.

Product Description
PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the “why” behind the “how” of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

About the Author
Bill Evans has been involved in live audio as a musician, sound tech and journalist for 20 years. He was the editor of GIG Magazine from ’97-’02 and the editor of FOH since ’02. Concurrently, he serves as the “content visionary” for the Live2Play Network (www.L2PNet.com, www.L2PBandSpace.com). He also fronts a 10 piece soul band called Rev. Bill and the Soul Believers and a Chicago/Blood Sweat and Tears tribute called Transit. He occasionally is seen running from one gig to another by his 18-year-old daughter and wife of 21 years.

Product Description
Everything you need to know to create professional web sites is right here. Learning Web Design starts from the beginning — defining how the Web and web pages work — and builds from there. By the end of the book, you’ll have the skills to create multi-column CSS layouts with optimized graphic files, and you’ll know how to get your pages up on the Web.

This thoroughly revised edition teaches you how to build web sites according to modern design practices and professional standards. Learning Web Design explains:

• How to create a simple (X)HTML page, how to add links and images
• Everything you need to know about web standards — (X)HTML, DTDs, and more
• Cascading Style Sheets — formatting text, colors and backgrounds, using the box model, page layout, and more
• All about web graphics, and how to make them lean and mean through optimization
• The site development process, from start to finish
• Getting your pages on the Web — hosting, domain names, and FTP

The book includes exercises to help you to learn various techniques, and short quizzes to make sure you’re up to speed with key concepts. If you’re interested in web design, Learning Web Design is the place to start.

About the Author
Jennifer Niederst Robbins was one of the first designers for the Web. As the designer of O’Reilly’s Global Network Navigator (GNN), the first commercial web site, she has been designing for the Web since 1993. She is the author of the bestselling “Web Design in a Nutshell” (O’Reilly), and has taught web design at the Massachusetts College of Art in Boston and Johnson and Wales University in Providence. She has spoken at major design and Internet events including SXSW Interactive, Seybold Seminars, the GRAFILL conference (Geilo, Norway), and one of the first W3C International Expos. Jen and her family reside in Seekonk, MA.