eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
Posted by Admin on July 26th, 2009 at 03:40am
Product Description
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.
From the Inside Flap
The Internet is a huge virtual marketplace populated by millions upon millions of potential customers. It’s also flooded with web sites, vendors, and businessesall vying for the attention of those millions of potential customers. In this vast and chaotic online world, how do you get noticed and grow your business?
eBoot Camp gives you the tools to garner the online attention your business needs to thrive. Using a combination of search engine optimization (SEO) techniques, keywords, blogs, e-newsletters, press releases, and other tools, the book shows you how to maximize your online exposure and bring in new customers in droves. Best of all, you can do it all yourself in just a few hours a week, without the hassle or expense of hiring a professional Internet marketer.
Inside, you’ll find more than a dozen different strategies that will directly impact your search engine rankings and online visibility. In addition, the book offers tips for maximum effectiveness, walkthroughs for review and clarification, practice exercises to apply what you’ve learned, and real-world case studies to show you how these tactics have helped businesses succeed. Finally, a wealth of online resources is spread throughout the book to provide further guidance, support, and ideas.
eBoot Camp gives you everything you need to grow your business online. Practical, easy to use, and packed with proven strategies, it helps you expand your presence on the Web, thereby increasing your site traffic, custom-ers, and sales. Take a short stint in eBoot Camp and win the war for online attention.
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13 Comments for eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
1. Wren | July 26th, 2009 at 5:14 am
5.0 out of 5 stars
The best bang for your buck!
I wanted a book to teach me about Meta Tags. I wanted a book to teach me how to market my tutus on-line. I wanted a book to speak plain English to me…
2. Frida | July 26th, 2009 at 5:56 am
I liked this book a lot. Maybe it was because I read a book on the topic last week ["Internet Marketing for Free" (ISBN: 9781440415005)] that greatly disappointed me. And this book covered much the same material, but so much more eloquently. I consider the instant book being reviewed to be well written and well organized. It has the following 18 short chapters and two appendices:
0. Introduction
00. How to read this book
1. Anatomy of a search engine
2. Pay-per-click (PPC), i.e., sponsored ads
3. Domain names & alternative domain names
4. Keywords
5. Title tag
6. Meta description tag
7. Home page content
8. Link popularity
9. Hurl your URL
10. Social networking sites
11. Artcles
12. Press releases
13. Blogs
14. Opt-in forms
15. Email marketing
16. Video
17. Web site usability
18. Closing word
A. Glossary
B. Bonus resources
The book is divided into two sections. The first section includes chapters 1-8, and focuses on search engine optimization. The second section includes the remainder of the book, and focuses on building an online platform for your consulting practice, or whatever.
I am not aware of another book that covers the basics of Internet Marketing as succinctly as this one. The book I cite above does cover this topic, so it’s not like the topic hasn’t been written about. And there are other books, too. But if Internet Marketing is a subject that you need to become expert on, then this book certainly should be part of your library. 5 stars!
Recommended reading list:
>>The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books
>>The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition
>>ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
>>Social Media Marketing: An Hour a Day
>>Web Business Success: The Entrepreneur’s Guide to Web Sites That Work
3. Yatima | July 26th, 2009 at 6:42 am
5.0 out of 5 stars
Excellent Internet Marketing How-To
As an entrepreneur, internet marketing was one of the areas that brought me the most frustration. I knew there were so many opportunities to be had but I had no idea how to…
4. Dallon | July 26th, 2009 at 7:13 am
5.0 out of 5 stars
Made me lose the fear of marketing
I have just finished reading this book. And I must say I love it. Other reviews have already given a chapter list of this book, so I will not do that.
5. Wood | July 26th, 2009 at 7:47 am
If you want to get noticed on the internet this is a must read book. It tells you in simple and easy to do ways to get your web site and products noticed. How to get that prized #1 organic search engine result. Try “flowers plymouth michigan” and Vanessa’s comes up # 1
6. Oraefo | July 26th, 2009 at 7:57 am
As the owner of Web4u Web Design, I’ve read a lot of books on internet marketing. Unfortunately, many of these books are boring and poorly organized. But, just the opposite is true with eBOOT CAMP. eBOOT CAMP is funny, well organized, and right to the point. Best of all, it covers every major area of internet marketing. If you’re looking for a one stop source on the topic, this book is it. And best of all, you won’t be bored! I read it cover to cover in one sitting! Also, if you are in the Web Design business like me, you’ll definitely benefit by staying ahead of the curve on internet marketing.
- Michael Tigue
Web4u Web Design
http://www.web4uonline.com
7. Zesiro | July 26th, 2009 at 10:13 am
5.0 out of 5 stars
Great book, packed full of great information and resources
In the past when trying to get my small business marketed on the internet I spent some big bucks to advertising companies that did little to nothing to help my web presence.
8. Orabella | July 26th, 2009 at 11:28 am
5.0 out of 5 stars
No frills
This book gets straight to the points and gives you actionable information you can run with immediately. Very resourceful.
9. Zaila | July 26th, 2009 at 12:39 pm
5.0 out of 5 stars
easy effective read
easy, quick read yet detailed enough to re-read and implement instructions. Also contains links to other good resources
10. Irela | July 26th, 2009 at 1:15 pm
5.0 out of 5 stars
Will be giving this to many people I know
By the far the best overall guide I’ve seen to getting “up to speed” on eMarketing. Lots of nonprofit groups out there should read this too, since they’ve been missing out…
11. Luthando | July 26th, 2009 at 3:35 pm
5.0 out of 5 stars
Hands Down Best Practical Guide to SEO For the Price
I have spent countless hours reading hundreds of articles on the Internet to improve SEO. Corey’s book brings all the most valuable tips and tricks together under one cover.
12. Itotia | July 26th, 2009 at 5:36 pm
5.0 out of 5 stars
AWESOME!
This book has been the most incredible marketingpiece I have ever read for online marketing. I am a small business ownerthat did not have a clue about how to effectively market my…
13. Tuve | July 26th, 2009 at 7:22 pm
5.0 out of 5 stars
Success in Promoting my Book Online!
After publishing a book, I was looking for ways on how I could effectively market the book online. I came across Corey’s book and it has not only opened my eyes to internet…
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