Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
Posted by Admin on July 26th, 2009 at 11:41pm
Product Description
Add thе Internet tο Yουr Marketing Arsenal-Guerrilla Style!
Thе Father οf Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever whеn hе unleashed hіѕ original arsenal οf marketing tactics fοr surviving thе advertising jungle οn a shoestring budget. And now, Levinson аnd online marketing masters Mitch Meyerson аnd Mary Eule Scarborough once again ѕhοw уου hοw tο beat thе odds bу combining thе unconventional, take-nο-prisoners Guerrilla Marketing аррrοасh wіth today’s ultimate marketing weapon-thе Internet.
Learn hοw tο υѕе thе internet Guerrilla style. Level thе playing field, аnd achieve greater online visibility. Boost traffic tο уουr website. Convert visitors іntο paying clients. Capture аnd keep уουr market share, аnd сrеаtе multiple income streams-аll whіlе saving time аnd money!
Thіѕ complete Guerrilla Marketing online guide includes:
- Thе 10 mοѕt effective Guerrilla strategies
- Case studies οf thе five greatest online Guerrilla Marketing campaigns
- Hοw tο сrеаtе a high-impact website οn a budget
- Low-cost tactics fοr maximizing traffic
- Thе 12 bіggеѕt internet marketing mistakes аnd hοw tο avoid thеm
- Creative tactics аnd cutting-edge tools thаt inspire customers tο take action
- Essential information οn cutting-edge technology
Abουt thе Author
JAY CONRAD LEVINSON іѕ thе author οf more thаn 30 Guerrilla Marketing books аѕ well аѕ 24 οthеr business books. Hіѕ Guerrilla concepts hаνе influenced marketing ѕο much thаt today hіѕ books appear іn 37 languages аnd аrе required reading іn many MBA programs worldwide.
MITCH MEYERSON іѕ thе founder οf Guerrilla Marketing Coaching, author οf 7 οthеr books аnd a leading internet marketing expert.
MARY EULE SCARBOROUGH іѕ a former Fortune 500 marketing executive аnd independent marketing consultant. Meyerson аnd Scarborough аrе аlѕο thе co-authors οf Mastering Online Marketing.
Under Internet Marketing
12 Comments for Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
1. Dallon | July 27th, 2009 at 12:55 am
5.0 out of 5 stars
proven combination marketing strategies that will help you monetize your online business!
A great book for internet marketing strategy using new technology to help drive conversions of new & repeat sales.
2. Josue | July 27th, 2009 at 1:11 am
This was not my first book in the Guerrilla Marketing series. I have a great deal of respect for Jay Conrad Levinson. His books and his writing style hook me, they’re like reading great novels, fast-paced novels at that, his books are tough to put down. I always feel like he’s had about 6 cups of coffee and can’t even contain his excitement when he’s telling you what you need to know.
I think it is problematic when Levinson writes these books with other authors. I read GM in 30 Days which Levinson co-wrote, and that book was also a little sloppy. When Levinson is the co-writer, I don’t feel the energy all the way through the book, but I do in some parts and I feel I can tell who was writing in certain sections.
So, to GM on the Internet specifically. There probably isn’t much new here if you read the 4th edition of Guerilla Marketing, where Levinson starts talking about blogs, podcasts and websites, however, the ideas are discussed in more depth, a good thing for Guerrillas. The rest of the book is rather obvious if you’re a Guerilla. I have not read any other Internet Marketing books, nor will I, so I’m not sure if this one is par for the course.
There were many mis-spelling and improper word uses in this book. A specific example, on page 133 there is a paragraph that starts “If you’d if you’d”, so again, it’s just poor oversight, probably the publisher/editor’s fault, not necessarily the authors. On page 85 the word “covert” should have been “convert”.
If I were to point out the most helpful part of the book, it would be the web links provided, these were decent and I have started trying to get myself familiar with the ones I had not heard of. In the section on podcasting, the authors were very specific with the directions for creating a podcast. I wasn’t in front of a computer when I read that section, but I felt I could see every step. However, for all the detail there, there was not as much detail given to some areas where I personally felt I could have been enlightened, for example the sections about Search Engine Optimization, Affiliate Programs and Merchant Accounts were too short and what was there was too diffucult to comprehend.
Overall, I love the Guerrilla Marketing series. I do suggest this book because even if you’re an accomplished Guerrilla, this book is a relatively quick read and could be seen as an up to date (published in 2008) refresher course. If you’re not a Guerrilla, read this book, and then go back and read the main Guerrilla Marketing book and you’ll be all the better for it.
3. Tab | July 27th, 2009 at 3:23 am
3.0 out of 5 stars
Guerilla Marketing
A Great quick read. Great advice for any small business.Provides a great foundation for all entrepreneurs. It is very important to identify your customers needs.
4. Chloris | July 27th, 2009 at 3:58 am
I guess it depends what you are looking for in this book, but a lot of the same old stuff rehashed here. Mainly relevant to “sales letter” type websites. Not ecommerce if that is what you are after.
5. Rutherford | July 27th, 2009 at 4:37 am
5.0 out of 5 stars
Must Have – Excellent
This a great little book. A must have for anyone interested in selling. I highly recommend.
6. Lundy | July 27th, 2009 at 5:38 am
Success in today’s global economy is a challenge. You can’t just hang your shingle and expect customers to know you exist and you can’t just hire someone to do an advertising campaign and expect customers to flock to your door. The world just doesn’t work that way anymore.
So what’s the alternative? A great website? Persuasive email copy? Newsletters? Social networking? Podcasting? YouTube videos? Yes, all of the above and so much more. Today’s entrepreneur has to make smart decisions and use all of the resources at his or her disposal in order to build up a successful business that withstands the test of time.
Guerrilla Marketing on the Internet is the guerrilla marketing book that every entrepreneur should read. Like all of the guerrilla marketing books, this book focuses on solid business practices such as knowing your customer and fulfilling their needs instead of just selling a product. With hundreds of ideas for low cost promotions this information will jumpstart any marketing program and place it on the track to success. So many opportunities exist on the Internet and this book makes it easy to take advantage of them.
7. Ruth | July 27th, 2009 at 7:19 am
5.0 out of 5 stars
A must for any who want to use the internet to push their product
The internet has revolutionized many things about business, including advertising. “Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla…
8. Orella | July 27th, 2009 at 7:50 am
1.0 out of 5 stars
Overhyped piece of garbage
This book sadly doesn’t live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
9. Yauvani | July 27th, 2009 at 8:26 am
5.0 out of 5 stars
An Excellent Approach for the Indie Writer …
For any small business, the Guerrilla series on building a business at a lower cost is an excellent resurce.
10. Anonymous | July 27th, 2009 at 10:23 am
5.0 out of 5 stars
Novice to Intermediate marketers
If you are new to internet marketing this is a great book. The tips and ideas are excellent and actionable.
11. Internet Marketing Consultants | July 27th, 2009 at 5:27 am
5.0 out of 5 stars
this is great and you will learned a lot about Internet Marketing Consultants, very great job!
12. Frisco | July 27th, 2009 at 11:48 am
5.0 out of 5 stars
Guerrilla’s of the World Unite
All the Guerrilla books seem like smart buys to me. Levinson is a very clear speaker and his writing speaks directly to the heart of the matter.
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