13 Comments for How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

• 1. Raeanne  |  July 27th, 2009 at 10:15 am

  The majority of the information contained in this book can easily be found by doing several web searches for various topics. That being said, I appreciate the ease of being able to browse through this book for the information instead of searching for information which may or may not be valid.
  Within these pages you will find sections on everything from setting up an affiliate program to using banner ads and Google AdWords for your site. You will also find an extensive list of terms and abbreviations common to the e-commerce industry.
  Although a bit of a dry read, I finished the entire book in the space of two days on vacation. In the process of reading, several creative marketing ideas popped into my head, so I definitely have the author to thank for that!
  In the end, I am giving this book 4 stars for two reasons: 1) He repeats a lot of information, as if trying to stretch out his word count to meet his deadline. 2) Some of the chapters read like an advertise for companies that he either owns or is otherwise related to.
  However, beyond those two points of contention, I highly recommend this book as a starting point for anyone who is just starting out in the e-commerce or just needs a little refresher course.

• 2. Ivana  |  July 27th, 2009 at 12:16 pm

  Whether you are a newcomer to the Internet or you have your own business already, this book by Bruce C. Brown is a fantastic read. When I started to read it, I almost could not put it down again. While this may sound strange to people believing that only novels can provide that reaction, this particular Computer and Business geek get that same feeling from a book providing a clear learning and business value.

  “How to Use the Internet” is a book that if you read it closely and follow its advise, it will likely pay itself back many-fold. My library is scattered in multiple rooms, but this is one book that currently have a position of honor in the hands-on collection right next to my desk. Both an interesting read and a good reference book for later use.

  The topics covered are good for both pure e-commerce business owners (or wannabees), and for people that more specifically target making money from an information base on the internet. E-commerce, Internet advertising, traffic generation in general is covered, as well as more Geek minded topics. Topics such as Search engine optimization, the importance of Meta Tags and Keyword settings, banner advertising, and even potentially using such offerings as Google Adwords(tm) and Google Adsense(tm). I personally believe, that this is one possible good avenue for expansion in a future edition of the book. It would be good for people starting out to know more about the gotchas in using for example Adwords. How the Pay-per-click business works, and the dangers of overspending with sometimes very little ROI. All depending on the business you are in of course. But competing with the big guys can end up being very expensive.

  This is one book that already has a worn look and a lot of donkeys ears to remind me of important areas.
  I give this book a vote of 5 out of 5 geeks. Good work Bruce.

• 3. Pryce  |  July 27th, 2009 at 12:41 pm

  3.0 out of 5 stars
  Very good overview, but not enough meat.
  The book provided an excellent overview of e-commerce in general, but it didn’t give enough “hands-on, how-to”. I wanted to see more code. It also had far too much repetition.

• 4. Woods  |  July 27th, 2009 at 1:50 pm

  Operating a business and Web site myself, I wish this book had been available when I was laying the groundwork for those enterprises. Like any good business guide, the book offers helpful, thorough, up-to-date advice without wasting readers’ time. Brown places a premium on suggesting very effective strategies that cost little or no money. That alone makes the book worth purchasing!

  In particular, the author uses sixteen chapters to cover the fundamental steps of registering a domain name, selling ad space, marketing the Web site, and dealing with important laws and regulations. Very helpful is the author’s occasional overviews of how a certain marketing practice–such as banner ads–might evolve in the future. For anyone with a bricks-and-mortar business looking to build a Web presence, or for anyone wanting to build a Web-only business, this book is definitely for you!

• 5. Nellis  |  July 27th, 2009 at 2:01 pm

  4.0 out of 5 stars
  Excellent, but becoming slightly dated
  I found this a most useful collection of various components to internet marketing. I like that the author generally gives a number of (often free) resources that are useable…

• 6. Vice  |  July 27th, 2009 at 2:50 pm

  5.0 out of 5 stars
  Lots of good stuff in this book but it can be had elsewhere as well
  But well worth 5-stars. I read it from cover to cover, even though most of the material I have already absorbed from other sources – this one didn’t bore me even when going over…

• 7. Waldron  |  July 27th, 2009 at 3:10 pm

  4.0 out of 5 stars
  Good book to read for beginners
  The book is interesting and gives the reader a wide view to all aspects that should be taken into consideration when planning for their online business.

• 8. Etana  |  July 27th, 2009 at 3:33 pm

  5.0 out of 5 stars
  Great for small business owners, entreprenuers, and those interested in starting out in internet marketing
  I read this book a few years back. This was a great reference book and starting point if you are just getting into internet marketing.

• 9. Uriela  |  July 27th, 2009 at 5:39 pm

  5.0 out of 5 stars
  Winner of Multiple Book Awards!
  How to Use the Internet to Advertise, Promote and Market Your Business or Web Site — With Little or No Money is the winner of multiple book awards:
  The National 2007…

• 10. Oratilwe  |  July 27th, 2009 at 6:07 pm

  5.0 out of 5 stars
  Useful Book for Business Owners and Marketing Professionals
  This is my first review on Amazon. I recently purchased the book Advertise, Promote and Market Your Business or Website by Bruce C. Brown.

• 11. Annice  |  July 27th, 2009 at 7:02 pm

  4.0 out of 5 stars
  Gift for mother
  My mother does a lot of research online and is a very active member of places like YouTube, etc. She’s been interested in marketing some of her own creative work online and this…

• 12. Kyle  |  July 27th, 2009 at 9:45 pm

  5.0 out of 5 stars
  More For Someone Just Starting Out
  A well written very informative book, very helpful for someone just starting out. For myself I didn’t find a whole lot of new information but I would have loved to have read this…

• 13. Baback  |  July 27th, 2009 at 10:09 pm

  4.0 out of 5 stars
  Good presentation and style
  The author has a good no-nonsense presentation style that doesn’t overwhelm you with jargon.
  While the information is, for the most part, laid out in an easy to…

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