Comments on: Principles of Internet Marketing

By: Wowashi

Wowashi — Fri, 31 Jul 2009 19:20:15 +0000

5.0 out of 5 stars
Great Book !
Principles of Internet Marketing is the best book that I have ever read concerning Internet Marketing.

By: Jengo

Jengo — Fri, 31 Jul 2009 17:35:20 +0000

4.0 out of 5 stars
Quantification of lessons learned
Ward Hanson’s book does an excellent job of quantifying useful lessons and guidelines from the many Internet marketing plays that have succeeded and failed over the brief history…

By: Uta

Uta — Fri, 31 Jul 2009 14:56:25 +0000

4.0 out of 5 stars
A starting point
As a text, this is about the only game in town. And it certainly shows a lot of work in assembling sources and so forth.

By: Rafael

Rafael — Fri, 31 Jul 2009 14:18:21 +0000

5.0 out of 5 stars
Bringing Order to the Chaos of the Internet
Hanson’s textbook strikes just the right balance between technology and overall, general knowledge of the Internet.

By: Michael

Michael — Fri, 31 Jul 2009 11:41:52 +0000

5.0 out of 5 stars
Wonderful
This book really helped me understand some of the more difficult subjects of internet marketing.

By: Hung

Hung — Fri, 31 Jul 2009 10:24:44 +0000

5.0 out of 5 stars
A very practical book – I love it !
This is a great book on internet marketing. Unlike many other books on similar subjects I have read , I found this book most practical – and closest to the need in the real…

By: Yakov

Yakov — Fri, 31 Jul 2009 10:15:15 +0000

3.0 out of 5 stars
A second edition is urgently needed
I used the first edition in one of my e-commerce courses. While the book migth still deserve 3 stars it is very much dated and my students had to do much additional research in…

By: Anonymous

Anonymous — Fri, 31 Jul 2009 07:43:49 +0000

3.0 out of 5 stars
Very good, but dated
This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing.

By: Rafael

Rafael — Fri, 31 Jul 2009 06:52:41 +0000

1.0 out of 5 stars Don't bother buying this book
I am a high-tech marketing manager and an adjunct professor. From both the real-world business side as well as the academic side, I found this book to have little value.

By: Nuru

Nuru — Fri, 31 Jul 2009 06:42:56 +0000

I have adopted this book as a required text for an Ecommerce and Marketing course that I am teaching during the Spring 2000 semester at Boston University. The text is well-written and presents a fine blend of theory and practice. Hanson is true to the title of his book as he provides some “principles” that should indeed endure. Given the rapid pace of change in e-commerce, this is commendable. I believe that this book offers a great introduction to anyone who wants to either practice or simply learn about Internet marketing.