Archive for August, 2009

Rod Cook’s How To Start Your Network Marketing Or Internet Multi-Affiliate Company

August 31st, 2009 at 07:41pm Under Internet Marketing

Rod Cook's How To Start Your Network Marketing Or Internet Multi-Affiliate Company

Review
“Rod’s new ‘How To Book’ is a ‘must-have’ to start an MLM Company. Tom Schreiter (Big Al) — Fortune Now Oct 2003

Rod Cook “tells it like it is” and a true pleasure to work with” RICHARD POE AUTHOR “WAVE 4″ — Wave 4

Rod’s writing is always factual and right on target, brutally honest and educational –Editor NWT — Networking Times Nov 2004

Product Description
“How to Start Your Network Marketing or Internet Multi-Affiliate Company! “NEW — 14th Edition Jan 2004 by Consultant Rod Cook; B.S., M.A., M.B.A. Certified Consultant by the National Bureau of Certified Consultants. Honest MLM consulting and free MLM software come with this book. We have over 30 years of industry executive experience. The best way to quickly grow sales using NetWork Marketing (MLM) or Web Multi-Affiliate Marketing. This MLM Startup Book gives you detailed information in easy to understand consulting format, almost 300 pages 8.5″ x 11″ and you get the 200 page MLM Internet University with “Internet Multi-Affiliate Killer Marketing Tactics!” There are over 500-diagramed pages of pure, distilled, powerful illustrated information! Moreover, you get an hour of personal complimentary consulting from the industry’s top consultant! Your market? Over 5 million new people joined Multi-Affiliate Marketing on the Internet from 2001 to 2003. A new “boom” in Web and conventional marketing is being created. Millions of dollars are being made in MLM, Multi-Affiliate, Party Plans and Network Marketing! You get full detailed information on all, plus how to boom on and off the Web! Have financial experts told you combinations of Affiliate Marketing, Network Marketing, or Party Plans are the “new wave” in corporate divisional diversification or startups? There is some risk, however, to starting Multi-Affiliate, Network Marketing, MLM, or Party Plan companies. You automatically reduce risk through knowledge! That is why the original book was born thirteen years ago! The NEW latest book has been honed to an edge to give you the competitive startup advantage! This NEW monster book (480 pages with the E-University) and your hour of FREE consulting can catapult you to success! If you like people, want to help others, and like money, this easy to understand startup book is the way to start your corporate future in Affiliate, Network Marketing or MLM Party Plans on or off the Internet! These are the most fulfilling businesses to be in today. You can financially secure your future through helping others find financial freedom!

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Webmaster MacIntosh: How to Build Your Own World Wide Web Server Without Really

August 31st, 2009 at 06:07pm Under Webmaster

Webmaster MacIntosh: How to Build Your Own World Wide Web Server Without Really
No description for this product could be found, but have a look over at Amazon for reviews and other information.
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The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales

August 31st, 2009 at 09:40am Under Internet Marketing

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales

Product Description
Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.

About the Author
Bruce C. Brown is the best selling author of How to use the Internet to Advertise, Promote and Market Your Business or Web Site with Little or No Money and recently completed his third book to be released in April 2007 entitled The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed. Bruce is finishing his 23rd year as an officer in the United States Coast Guard and is looking forward to retirement when he can concentrate on helping others succeed with their online businesses and marketing campaigns. He uses his 20+ years of expertise in financial management in conjunction with more than 12 years as a web designer, business owner, e-marketing consultant, and hardware and software specialist. He completed college during his military career, earning degrees from the University of Phoenix and Charter Oak State College. He currently splits his time between Washington, DC, and Land O Lakes, Florida, with his wife Vonda, and youngest son, Colton. His oldest son, Dalton, is a full-time student at the University of South Florida in Tampa (Go Bulls!), and his middle son, Jordan, is a full-time student at the University of Florida in Gainesville (Go Gators!).

Buy The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales at Amazon

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Webmasters Guide to the Wireless Internet

August 31st, 2009 at 08:07am Under Webmaster

Webmasters Guide to the Wireless Internet
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

August 30th, 2009 at 11:40pm Under Internet Marketing

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Product Description

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

Search Inside This Book:

Inside This Book

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Key Phrases – Statistically Improbable Phrases (SIPs):
(learn more)

guerrilla marketing plan,
guerrilla approach,
fusion marketing,
guerrilla marketer,
marketing weapons,
remnant space,
marketing calendar,
brand name awareness,
telephone marketing

Key Phrases – Capitalized Phrases (CAPs):
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The Guerrilla Approach,
Truths About Minimedia Marketing,
New-Media Marketing,
Guerrilla-Style Maximedia Marketing,
Handyman Hero,
E-Media Marketing,
United States,
The Nature of the Guerrilla,
Nonmedia Marketing,
Info-Media Marketing,
Human-Media Marketing,
Guerrilla Company Attributes,
Music Mart,
Selecting the Most Lethal Marketing Methods,
San Francisco,
Computer Smarts,
Guerrilla Company Attitudes,
Secrets of Saving Marketing Money,
New York,
Los Angeles,
Developing Truly Creative Marketing,
Tech-Know Academy,
Marlboro Country,
Bank of America,
The Marlboro

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness 4.2 out of 5 stars (42)
$9.72
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly 4.6 out of 5 stars (170)
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Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
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Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers 4.8 out of 5 stars (5)
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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition 4.6 out of 5 stars (129)
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Customer Reviews

42 Reviews
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Average Customer Review
4.2 out of 5 stars (42 customer reviews)
 

 
 
 
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33 of 38 people found the following review helpful:
2.0 out of 5 stars
Not Exactly…… , September 15, 2008
By  James Nichol “Jimi” (West Fargo, ND) – See all my reviews

  

On page five, bullet point three: Mr. Levinson states, “Traditional marketing is geared toward big business…. The soul and spirit of guerrilla marketing – is small business: companies with big dreams and tiny budgets.” However that was not my experience reading this book. Instead he seemed to promote laborious and expensive marketing tactics. I thought I was going to be reading a book about low / no-cost, surprise attacks, launched in the dead of night with no warning. Instead what I read was kind of stale, old school stuff.

For example; Chapter 3, The Sixteen Monumental Secrets of Guerrilla Marketing, starts with the sentence, “If you’re a guerrilla, these sixteen secrets are not secret to you at all.” OK, then why am I reading this book? Then the secrets end up being more general philosophy rather than tactics, such as commitment, investment, consistent, confident, patient, assortment, subsequent, etc., etc. In my opinion, he spent too much time making things rhyme and not enough into research into successful low / no-cost product launches or common themes and marketing techniques that sky-rocketed the success of the Zero to Two-Hundred-Mile-an-Hour companies. That’s what I call a 600 pound Marketing GUERRILLA.

The chapter on MiniMedia Marketing was mildly interesting but nothing new as of the fall of 2007.

Then you have MaxiMedia and everything here costs some big bucks, sorry Jay I’ll pass..

I’m not going to say that this book is without merit; it has good stuff in it if you haven’t been in the sales and marketing business very long. It’s a book that the novice can learn a good deal from, but more and more the younger aggressive person learns most of these things on the go and has picked up 90% of this stuff in a year or two in the business. If you are just starting or are unfamiliar with sales and marketing; then by all means get this book and dive in. However, the title Guerrilla Marketing implies something completely different to me than a book of general principles and tactics on the subject of marketing.

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20 of 23 people found the following review helpful:
5.0 out of 5 stars
The Desk Reference For Small Business Success, May 15, 2007

No matter what business you are in, Guerrilla Marketing is the first book you should reach for. Guerrilla Marketing taught me how to eliminate my competition by creating opportunities for collaboration and how to make it easy for people to do business with me. Guerrilla Marketing taught me how to use my imagination rather than my bank account, how to be flexible yet steadfast, how to be socially responsible (all the way to the bank), and how to… I could go on, but you get the point, just read the book and you’ll understand.

Now with this newly updated, 4th edition, Jay surprised me with even more weapons to add to the arsenal. Even more ways to grow my business, take care of my employees and customers and how to have a personal life.

Thank you, Jay for updating our only Desk Reference for our successful business.

Now for more ways to achieve success and balance check out Jay’s new book
The Guerrilla Entrepreneur: Achieving Success and Balance Now and in the Future

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8 of 9 people found the following review helpful:
5.0 out of 5 stars
Completely Updated & Revised, November 17, 2007

This 4th edition of the small business marketing classic is completely updated and revised as of 2007. The new edition is as relevant today as its original edition was over 20 years ago. The added e-marketing tips (advertising, blogs, podcasts, etc.) are accurate and useful. If you’re a small business owner and have not read this book, you need to order it today. I just finished an MBA marketing class, and the theories that we studied are covered in Levinson’s book in plain English–I wish I had read it before the semester began!

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Buy Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness at Amazon

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New Webmaster’s Guide to Dreamweaver 4: The Seven Steps for Designing, Building,

August 30th, 2009 at 10:10pm Under Webmaster

New Webmaster's Guide to Dreamweaver 4: The Seven Steps for Designing, Building,
No description for this product could be found, but have a look over at Amazon for reviews and other information.
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Web 2.0 Sites Exposed! Leverage Your Business & Marketing Power On The Latest Wave On The Internet!

August 30th, 2009 at 01:41pm Under Internet Marketing

Web 2.0 Sites Exposed! Leverage Your Business & Marketing Power On The Latest Wave On The Internet!

Product Description
Web 2.0 Sites Exposed!
What Web 2.0 exactly is and why it is the latest wave of the Internet that is totally here to stay!

Blogging
Join the Online Journal craze and learn how a network of web logs can offer a huge boost of popularity, leads and income to your Online Empire!

Social Bookmarking
Social Bookmarking is a recognized way to store, classify, share and search links through the practice of folksonomy techniques on the Internet. Learn how you can use it to your advantage!

Social Networking
Find out how you can have fun and do some serious business at the same time in this increasingly popular Web 2.0 as used by infamous sites such as Friendster, FacE-Book, MySpace, and more!

Audio/Video/Podcasting
In the advent of wide establishment of broadbands and wireless networks throughout the world, these digital entities become more recognized and useful than ever. Here’s how you to use it to maximize your business profits and advantage!

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Webmaster Super Pack

August 30th, 2009 at 12:07pm Under Webmaster

Webmaster Super Pack

Product Description
Contains two of the easiest-to-learn programming books available on the market: Java Manual of Style and HTML3 Manual of Style. It’s the perfect package for readers in a hurry to get up to speed with their Web programming skills and for Webmasters who need a quick, concise reference to the tips and tricks that will keep their site on the cutting edge.

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Cashing In On Article Writing: Internet Marketing To Go!

August 30th, 2009 at 03:41am Under Internet Marketing

Cashing In On Article Writing: Internet Marketing To Go!

Product Description
So you want an internet marketing technique that will: bring you tons of targeted traffic, but it’s free, and you can do it in about two hours a week? Writing articles is the fastest, and easiest way to get targeted traffic to your business. It will help you: *Build valuable backlinks to your website *Raise your rankings in the search engines *Brand you as an expert *Drive visitors to your site who want what you have to sell This is the only book you’ll find that teaches you how to write articles to promote your business. Why accept pennies for articles you submit for publication when you can earn 1000s of dollars from promotional articles you write? No other internet marketing techniques can do for you what what article writing can and best of all it’s free. Includes step by step instructions on how to write articles and a bonus chapter on Bum Marketing. Over $629 in tools and bonuses to help you write and submit articles.

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QuickTime for the Web : A Hand-on Guide for Webmasters, Site Designers, and HTML Authors

August 30th, 2009 at 02:07am Under Webmaster

QuickTime for the Web : A Hand-on Guide for Webmasters, Site Designers, and HTML Authors (with CD-ROM) (Quicktime Developer Series)

Amazon.com Review
If you do anything related to creating QuickTime movies for the Web, you’ll want this book. QuickTime for the Web: A Hands-On Guide for Webmasters, Site Designers, and HTML Authors is one of the most informative and easy-to-read guides of its kind, and perhaps one of the best in Apple’s QuickTime Developer Series.

Loaded with real-world examples, code snippets, and digestible text, this book opens up your eyes to the real power of QuickTime, which goes much farther than merely allowing you to create and play short videos. QuickTime is a deep, all-encompassing technology that can be used for displaying all kinds of things, including programmable functions and site navigation.

Nineteen chapters cover everything from how to download and install QuickTime to special features of the QuickTime Plug-in (you can limit the download rate of a movie so that users with a fast connection don’t hog all the bandwidth) to streaming vs. nonstreaming applications. Other chapters discuss using QuickTime layers (text, Flash, and so on) and programming sprites for creating interactive QuickTime movies. There’s a great example of a calculator created entirely in QuickTime by using sprites.

As an added bonus, the accompanying CD-ROM contains QuickTime 4 Pro for both Macintosh and Windows (which alone is worth the cost of the book); an assortment of tools for creating, editing, and converting audio and video; and most of the examples in the book. Leave it to Apple to come out with a technical manual that reads easily and is packed with more fun things to do than a boardwalk arcade. –Mike Caputo

From Library Journal
This comprehensive resource covers every aspect of working with QuickTime, from creating and posting simple movies to making virtual reality panoramas and interactive 3-D object movies. The accompanying CD includes several multimedia trials as well as the full version of QuickTime Pro 5 (the free, downloadable Player lacks Pro’s editing features); it also uses QuickTime tools to demonstrate book examples. Larger public and college libraries supporting multimedia programs should purchase even if they own the first edition because QuickTime 5’s new features are discussed.
Copyright 2002 Reed Business Information, Inc.
–This text refers to an out of print or unavailable edition of this title.

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