10 Comments for YouTube for Business: Online Video Marketing for Any Business

• 1. Lunette  |  August 28th, 2009 at 1:22 pm

  
  I loved this book. It is well outlined and well written. And it is very topical in today’s business marketing world where small businesses can use YouTube to enhance their online marketing efforts significantly. The book has 16 chapters divided into the following five parts:

  I. Marketing your business online with YouTube (1-3)
  II. Producing Your YouTube Videos (4-8)
  III. Managing Your YouTube Videos (9-11)
  IV. Working with YouTube Video Blogs (12-13)
  V. Promotion and Monetization (14-16)

  And each Part is concluded with a “Profile” which applied what had been discussed in the chapters preceding it. I found these profiles very helpful and informative. Not too long ago I read and reviewed “Show Me: Marketing with Video on the Internet” (ISBN: 1884230016). I had high hopes for that book and wanted it to be like the instant book being reviewed. Unfortunately it fell short of my expectations. However, after reading “YouTube for Business” this other book might be a good companion read?

  Internet marketing today seems to be about putting together successful ways to generate traffic to your company or nonprofit Web site. You can do this by performing Search Engine Optimization (SEO) techniques. You can do this by creating lots of content pages in your Web site. You can do this by writing articles and posting them on free article-posting sites online. Each article will have a by-line directing traffic back to your site. You can generate traffic by creating one (or more than one) blog which will direct traffic back to your site. And after reading this book you can generate traffic by creating simple videos you post on YouTube that will direct viewers back to your Web site.

  The really neat thing about YouTube traffic generation is that it not only generates traffic, but it allows you to get your face and voice in front of people as though you were standing there talking with them. You can become three-dimensional rather than just two.

  My favorite part of the book was Part II where the author goes into some depth into how to produce videos for posting on YouTube. And it is these same videos you will want to paste into your main Web site and your blog posts. I highly recommend this book for just about any small business owner who wants to make a name for themselves better and quicker. 5 stars!

  PS. Take a look at the Search Inside material offered by Amazon so you can examine the Table of Contents of this book and more fully understand what this book has to offer.

• 2. Etana  |  August 28th, 2009 at 1:35 pm

  Lately everyone seems to be talking about YouTube. What started out as a place to waste a few hours watching stupid people tricks has grown into the next big marketing thing. It makes sense. Where else can you get your infomercial or other video blurb in front of millions of people without paying a cent?

  Many people are jumping on the bandwagon without thinking. They post their old commercials or send in a clip without much thought about if they should be using YouTube. While YouTube can be a great opportunity, it has to fit your company and your product. Like any marketing plan, you have to know your target audience and find out they need, want, and desire. Then, tailor your product and your marketing to suit them.

  YouTube for Business goes through the complete process from figuring out if YouTube is right for your marketing plan and shooting a video through editing and formatting concerns to posting your video at YouTube and other like-minded sites. If you are the least bit curious about online video marketing, you have to get this book. It will help you figure out what you need to do and how to go about do it.

• 3. Annice  |  August 28th, 2009 at 2:09 pm

  4.0 out of 5 stars
  Probably too basic for most, Great for a non-technical newbie
  A bit too basic but solid concepts to help position your business on Youtube. Very useful for a small business owner who may be never to the internet or new at exploring social…

• 4. Haley  |  August 28th, 2009 at 2:12 pm

  1.0 out of 5 stars
  This is a classic terrible book written by someone that has not used this medium to make money
  If you can’t read on youtube their rules I guess you can buy this book.
  Because all it does is regurgitate the obvious and add in a few geek terms. DON”T waste your money

• 5. Cairo  |  August 28th, 2009 at 2:22 pm

  5.0 out of 5 stars
  He covered it all
  This book is exactly what I needed. He spoke in simple terms, but provided great detail and valuable information. He covered every detail.

• 6. Heller  |  August 28th, 2009 at 3:17 pm

  5.0 out of 5 stars
  Solid practical advice on incorporating YouTube in your marketing mix
  Most books of this kind are quickies turned out by hack writers who scoop up stuff from the web and regurgitate for those too lazy or inexperienced to do the same thing…

• 7. Sacagawea  |  August 28th, 2009 at 3:22 pm

  I am reading a lot, on various marketing topics, and now, i am at the stage, where I can distinguish between really honest, helpful and hardworking books on subjects – especially on marketing.
  Such an honest book in 2009 in virtually impossible to find! No really! Author does not tries you sell his stuff. Author does not asks every second page to subscribe his newsletter of whatever. Instead – he packs book full with VALUABLE info, on just exactly what the topic is – how to use youtube in your marketing matrix.

  And one more thing – if you afraid (same as I did), that author will pack 3/4 of book on useless topics on what youtube is, and how to use it and bla bla bla – then don’t! I was such a positively surprised that this book is all packed with valuable info, covering as technical issues, and then goes giving you most valuable that can be – examples and tips on what and how you can put on youtube. Just read the book – stop a little – and think how it apply to your business – and a spark happens in your mind. Thanks to author I had a lot of a-ha moments when I was reading his work.
  Highly recommended!

• 8. Bayarmaa  |  August 28th, 2009 at 5:16 pm

  5.0 out of 5 stars
  Just the book I was looking for
  I have been trying to figure out how to get started in adding video to my marketing mix to complement my blogging and make my ideas more tangible to people.

• 9. Yuki  |  August 28th, 2009 at 8:02 pm

  4.0 out of 5 stars
  youtube book
  Good overview of using YouTube to aid business. I have several animations on YouTube and have obtained some ideas how to better utilize them. Worthwhile book.

• 10. Nehemiah  |  August 28th, 2009 at 10:11 pm

  5.0 out of 5 stars
  Highly Informative and well written
  I loved this book because it is simple, clear and concise in it’s instructions and explanations of marketing ideas.

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