Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Posted by Admin on August 30th, 2009 at 11:40pm
Product Description
Whеn Guerrilla Marketing wаѕ first published іn 1983, Jay Levinson revolutionized marketing strategies fοr thе small-business owner wіth hіѕ take-nο-prisoners аррrοасh tο finding clients. Based οn hundreds οf solid іdеаѕ thаt really work, Levinson’s philosophy hаѕ given birth tο a nеw way οf learning аbουt market share аnd hοw tο gain іt. In thіѕ completely updated аnd expanded fourth edition, Levinson offers a nеw arsenal οf weaponry fοr small-business success including
* strategies fοr marketing οn thе Internet (explaining whеn аnd precisely hοw tο υѕе іt)
* tips fοr using nеw technology, such аѕ podcasting аnd automated marketing
* programs fοr targeting prospects аnd cultivating repeat аnd referral business
* management lessons іn thе age οf telecommuting аnd freelance employees
Guerrilla Marketing іѕ thе entrepreneur’s marketing bible — аnd thе book еνеrу small-business owner ѕhουld hаνе οn hіѕ οr hеr shelf.
Abουt thе Author
Jay Conrad Levinson іѕ thе author οf more thаn a dozen books іn thе Guerrilla Marketing series. A former vice president аnd creative director аt J. Walter Thompson Advertising аnd Leo Burnett Advertising, hе іѕ thе chairman οf Guerrilla Marketing International, a consulting firm serving large аnd small businesses worldwide.
Under Internet Marketing
13 Comments for Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
1. Luyu | August 31st, 2009 at 12:08 am
4.0 out of 5 stars
Guerilla Marketing
This was a great book that includes a ton on great information for the small business owner to market his/her product. I highly recommend this book.
2. Yan | August 31st, 2009 at 1:51 am
5.0 out of 5 stars
Excellent resource!
I am a novice when it came to the marketing world. This book gives amazing ideas, plans, and strategies for anyone wanting to step into the marketing world.
3. Anonymous | August 31st, 2009 at 2:12 am
On page five, bullet point three: Mr. Levinson states, “Traditional marketing is geared toward big business…. The soul and spirit of guerrilla marketing – is small business: companies with big dreams and tiny budgets.” However that was not my experience reading this book. Instead he seemed to promote laborious and expensive marketing tactics. I thought I was going to be reading a book about low / no-cost, surprise attacks, launched in the dead of night with no warning. Instead what I read was kind of stale, old school stuff.
For example; Chapter 3, The Sixteen Monumental Secrets of Guerrilla Marketing, starts with the sentence, “If you’re a guerrilla, these sixteen secrets are not secret to you at all.” OK, then why am I reading this book? Then the secrets end up being more general philosophy rather than tactics, such as commitment, investment, consistent, confident, patient, assortment, subsequent, etc., etc. In my opinion, he spent too much time making things rhyme and not enough into research into successful low / no-cost product launches or common themes and marketing techniques that sky-rocketed the success of the Zero to Two-Hundred-Mile-an-Hour companies. That’s what I call a 600 pound Marketing GUERRILLA.
The chapter on MiniMedia Marketing was mildly interesting but nothing new as of the fall of 2007.
Then you have MaxiMedia and everything here costs some big bucks, sorry Jay I’ll pass..
I’m not going to say that this book is without merit; it has good stuff in it if you haven’t been in the sales and marketing business very long. It’s a book that the novice can learn a good deal from, but more and more the younger aggressive person learns most of these things on the go and has picked up 90% of this stuff in a year or two in the business. If you are just starting or are unfamiliar with sales and marketing; then by all means get this book and dive in. However, the title Guerrilla Marketing implies something completely different to me than a book of general principles and tactics on the subject of marketing.
4. Iowa | August 31st, 2009 at 4:23 am
4.0 out of 5 stars
Worth it for me
This book has been worth every penny for me so far and I am not yet a 1/4 of the way through it. The first chapter or two were a bit sketchy, but once he began putting things into…
5. Shomecossee | August 31st, 2009 at 4:56 am
No matter what business you are in, Guerrilla Marketing is the first book you should reach for. Guerrilla Marketing taught me how to eliminate my competition by creating opportunities for collaboration and how to make it easy for people to do business with me. Guerrilla Marketing taught me how to use my imagination rather than my bank account, how to be flexible yet steadfast, how to be socially responsible (all the way to the bank), and how to… I could go on, but you get the point, just read the book and you’ll understand.
Now with this newly updated, 4th edition, Jay surprised me with even more weapons to add to the arsenal. Even more ways to grow my business, take care of my employees and customers and how to have a personal life.
Thank you, Jay for updating our only Desk Reference for our successful business.
Now for more ways to achieve success and balance check out Jay’s new book
The Guerrilla Entrepreneur: Achieving Success and Balance Now and in the Future
6. Curt | August 31st, 2009 at 6:22 am
This 4th edition of the small business marketing classic is completely updated and revised as of 2007. The new edition is as relevant today as its original edition was over 20 years ago. The added e-marketing tips (advertising, blogs, podcasts, etc.) are accurate and useful. If you’re a small business owner and have not read this book, you need to order it today. I just finished an MBA marketing class, and the theories that we studied are covered in Levinson’s book in plain English–I wish I had read it before the semester began!
7. Nuin | August 31st, 2009 at 6:58 am
5.0 out of 5 stars
Best Resource ever
I gotta say that has been the smartest move I’ve made all year.
Great tool and resource for my business.
8. Huela | August 31st, 2009 at 8:17 am
5.0 out of 5 stars
excelent read
Great book to read, understanding how to market a product…is almost as important, as creating it. Apple is a better product than Microsoft…
9. Xhosa | August 31st, 2009 at 10:51 am
1.0 out of 5 stars
Not happy with service
I cannot rate this product as I have not received it yet. Very unhappy with the service. I ordered on April 30 and it’s June 2 and have not received it yet.
10. Umika | August 31st, 2009 at 11:14 am
5.0 out of 5 stars
Marketing is a zoo
If you own a small business and have not read this book you need to get it. There is so much misunderstanding about what marketing is and what it will do for you it is best to…
11. Baba | August 31st, 2009 at 2:14 pm
5.0 out of 5 stars
Detail with examples
I particularly like this book to read when traveling. There is lot stuff that can be covered and understood in the casual environment.
12. Anonymous | August 31st, 2009 at 3:26 pm
4.0 out of 5 stars
A Must Read for Small Business Owners
I feel this is a great book for small business owners to read. I recommend it to all my clients since it’s full of low cost or no cost ways to market their small businesses…
13. Urvi | August 31st, 2009 at 5:43 pm
5.0 out of 5 stars
Great advice for any small business
This book has some great tips on marketing my business. It talks about things I had never thought of like bartering and buying unused ad space.
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