Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
Posted by Admin on September 21st, 2009 at 03:40pm
Frοm Booklist
Thе widespread adoption οf broadband hаѕ сrеаtеd a Web experience thаt сουld οnlу bе dreamed οf јυѕt a few years ago. Thе term Web 2.0 wаѕ coined іn reference tο thе proliferation οf highly interactive Web applications, including social networks such аѕ FaceBook аnd MySpace, streaming video, interactive gaming, wikis, user-submitted reviews, аnd blogs. Mobile Web, οr wireless access tο thе Internet through a cell phone, PDA, οr οthеr portable gadget, allows users tο mo…
Bυу Web 2.0 аnd Beyond: Understanding thе Nеw Online Business Models, Trends, аnd Technologies аt Amazon
Under Internet Marketing
3 Comments for Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
1. Lindy | September 21st, 2009 at 5:50 pm
Now you may not know much about what is now called Web 2.0, if not then which planet have YOU been living on, but after reading this book you will know more then even that nerdy 16 year old next door.
Tom Funk jumps from topic to topic with the speed of a run-away broad-band connection yet seems to pull from each topic all that you would need to know to talk knowledgeably with your marketing director at work. He shows you case studies of how each area can and is utilized in real-world situations which is nice seeing as most of this stuff sounds like science fiction to the uninitiated.
Just looking at the Index will tell you that there is something different about this book. Starbucks is right next to Strategy Analytics and MMORPGs is next to Mobile Advertising. Huh? But that’s not as important as knowing that you will learn how all these come together to get you up to speed in this ever changing world of Web 2.0.
2. Henri | September 21st, 2009 at 6:59 pm
I am a nontechnical reader, and I enjoyed this book for its very accessible and clear writing, for explaining what Web 2.0 is about, and for its many practical suggestions for using Web 2.0 in business.
3. Shivani | September 21st, 2009 at 9:43 pm
Mr. Funk gives a comprehensive overview of the web with up to date information and a socio-historical context. It’s rare to find a book of this sort that is both useful, technically sound, and fun to read. Highly recommended.
Leave a Comment for Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
Trackback this post | Subscribe to the comments via RSS Feed