Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level
Posted by Admin on September 22nd, 2009 at 01:43am
Review
“I wουld challenge anyone…nοt tο gain something frοm reading thіѕ book.” (Marketing Direct, January 2008)
Praise fοr EMAIL MARKETING bу thе NUM8ERS “At last-a book thаt marketers саn υѕе tο gain real respect frοm CFOs аnd CEOs whο care аbουt thе bottom line. Baggott, author οf thе award-winning blog ‘Email Marketing Best Practices,’ clearly ехрlаіnѕ hοw tο mаkе уουr campaigns perform measurably better. Thе secret’s іn уουr test results.” —Anne Holland, Pres…
Bυу Email Marketing Bу thе Numbers: Hοw tο Uѕе thе World’s Greatest Marketing Tool tο Take Anу Organization tο thе Next Level аt Amazon
Under Internet Marketing
3 Comments for Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level
1. Udell | September 22nd, 2009 at 2:43 am
The challenge when purchasing “how to” business books is finding the book that fits your level of advancement. A book that’s too detailed and advanced is just as useless as one that’s too basic and general.
I found “Email Marketing by the Numbers” to be the perfect blend for my organization, Cantaloupe.TV. We’ve been doing email marketing for about 2 years and for us the book provided a satisfactory introduction to the most important email marketing topics (i.e. if you just focused on and mastered these areas you’re well above average) but it also had plenty of information for us to grow into (i.e. we’re probably 6-24 months away from implementing many best practices).
If you’re already doing Taguchi testing to optimize your email templates, you’ll learn something from “By the Numbers” but it’s likely not going to take your organization to its “next level”; however, I would still argue it has value for any individual wanting to learn the complete email marketing picture. This book is a fantastic guide, with actionable advice for mastering email marketing best practices.
P.S. My organization does mostly b2b marketing and the fact that the book sometimes uses b2c examples did not detract from the relevancy of the lessons.
2. Bayarmaa | September 22nd, 2009 at 4:29 am
I have been making an awesome living for the past 5 years using the internet and creating databases of customers for my company and interacting with them is the oxygen to my revenue stream.
As much as I think myself as a well read web guy, this book not only schooled me about how to grow my customer list but the most important aspect is what to say to your customer’s, much like a nerdy guy needs help on a first date with pretty girl and keeping her interested long after.
There aren’y many great books that will:
1. Be brutally honest on what it takes to make money on the Net
2. Actually give you a hype free(hear me, Joe Vitale and others) hand held instructions on being effective using the internet/email to market your business profitably.
My book has been ear-marked, written in, and full of side notes that I may need another copy. This is when you know the book is great and worth your hard earned money.
Thanks for opening my eyes and teaching me what I thought I knew.
3. Jaela | September 22nd, 2009 at 6:35 am
I have done email marketing for a long time, but this book really goes through the broad range of issues around being more effective with email marketing. I learned a lot and have made it a must read for our staff that is involved in marketing as well.
The key is to understand the bigger picture. Anyone can assemble a list of emails and blast out an HTML email message to them. But can they build a complete strategy around creating stronger relationships and taking advantage of opportunities most companies miss? If you read this book, you will be able to do just that.
Leave a Comment for Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level
Trackback this post | Subscribe to the comments via RSS Feed