Facebook Marketing: Leverage Social Media to Grow Your Business
Posted by Admin on September 27th, 2009 at 09:40pm
Profit frοm Facebook! High-Impact, Low-Cost Social Marketing Thаt Works! Wіth more thаn 80,000,000 affluent, savvy members, Facebook іѕ today’s fastest-growing marketing opportunity! Bυt traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals nеw social marketing techniques thаt dο work, аnd shows уου exactly hοw tο mаkе thе mοѕt οf thеm. Using trυе case studies, Holzner introduces powerful nеw techniques frοm today’…
Bυу Facebook Marketing: Leverage Social Media tο Grow Yουr Business аt Amazon
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3 Comments for Facebook Marketing: Leverage Social Media to Grow Your Business
1. Durin | September 27th, 2009 at 11:32 pm
I liked this book. I thought it was well written and well outlined. I’m not sure I would have included on the cover the following: “Leverage social media to grow your business.” But the book provides a “rough guide” to Facebook. And I think it does a pretty good job.
Over the past year some leaders in the social media marketing realm have been materializing. Besides blogs of all kinds, it seems fair to me to say these leaders include MySpace, YouTube, LinkedIn, and Facebook. I’ve read and reviewed the following books on some of these platforms:
YouTube for Business (ISBN: 9780789737977)
The Rough Guide to MySpace (ISBN: 9781843538424)
Amp Your MySpace Page (ISBN: 9780071490726)
I’m on LinkedIn, Now What? (ISBN: 9781600050695)
Until I read the instant book being reviewed I had not read any on Facebook. I am aware of “I’m on Facebook, Now What?” (ISBN: 9781600050954). But I haven’t seen or read it. If it is anything like the book its author wrote on LinkedIn, then it is probably a good book. However, I think “Facebook Marketing” does a better job covering Facebook than the LinkedIn book did regarding LinkedIn.
This book is NOT about social media marketing per se. It is not going to tell you how to leverage social media in order to grow your business. You will have to read other books on that subject. And the coverage on that topic is expanding and changing as I write this review. What this book is about is the Facebook platform that can be used as a marketer’s tool when practicing social media marketing. It tells us about User Profiles, Facebook Groups, how to create Web pages within Facebook, hosting events on Facebook, and other things that one can take advantage of at Facebook.
It’s the “other things” that take up half the book that may be nice to know about. But I doubt they are practical for growing a business. But the first half of the book is worth its weight in gold for anyone who wants to use Facebook in a big way to practice social media marketing. 5 stars!
PS. Examine the Search Inside feature offered by Amazon on this book. It provides a detailed Table of Contents for you to examine and see for yourself what is included in this book.
2. Gamaliel | September 27th, 2009 at 11:39 pm
I am glad I got this book from the library and didn’t pay money for it. It is little more than a rehash of the menus. I am always disappointed in computer books that just list and describe menu items. There are maybe ten pages of worthwhile material. To make matters worse, all the screen shots are based on outdated formats. Save your money and search the internet for more useful and current information. Sorry to be so negative, but that’s the way I see it.
3. Liluye | September 28th, 2009 at 1:35 am
This is just a “how to” use facebook. How to create Groups, Pages, Ads m but disguise as a marketing book. In some chapters, it has “cut and paste” information from Facebook. I was looking for case studies or examples but instead all the examples were the author’s trying to rent out his town house. Not worth it!
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