Low-Budget Online Marketing for Small Business
Posted by Admin on September 29th, 2009 at 11:39pm
Review
“…resources thаt саn hеlр уου gеt organized аnd launched.” -Wall Street Journal; “Well-thουght-out аnd comprehensive reference guides.” -Lynn Redl, host οf business TV
–Thіѕ text refers tο аn out οf print οr unavailable edition οf thіѕ title.
Takes readers behind thе scenes οf successful marketing campaigns. Thе book shows small business owners hοw tο сυt costs ѕο thеу саn adapt thе same successful marketing strategies thаt bіg companies υѕе.
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3 Comments for Low-Budget Online Marketing for Small Business
1. Xhosa | September 30th, 2009 at 1:34 am
The book’s Table of Contents give a good idea of this book’s coverage. Here’s a list of chapter titles:
– The Benefits of Online Marketing
– Attracting Your Target Audience
– Create Effective Content
– Generate Free Advertising
– E-mail Marketing
– Building an Online Community
– Co-Branding Strategies
– Getting to the Top of the Search Engines
– Buying Traffic through Banner Ads
– Basics of Good Web Design
– Working with your Web Developer
This book is a quick read because there is no filler. It is an easy and entertaining read, that you will find yourself returning to time and again as a reference.
I like the way the author used case studies to add interest and humor to the book while providing justification for best practices it recommends.
Don’t overlook this book because of its low price. It provides complete coverage and serves as an easy to follow “blueprint” for getting the maximum bang for the buck from your online marketing campaign.
This book will not steer you wrong.
2. Tuvya | September 30th, 2009 at 3:01 am
I bought this book for my brother who is a new webmaster. I read it before giving it to him and though I didn’t get any enlightenment from it (I have been promoting websites for several years), it has become a very useful guide for my brother. If you are just starting a website and need an easy and direct list of things to do to promote your website, this is a good starting book. If you however own multiple sites and are looking for new ideas, this book is not for you.
3. Nellis | September 30th, 2009 at 4:47 am
As an overview for the true novice, this book is full of good, basic, up-to-date ideas. However, this book is defintely not for every business with an online presence – and doesn’t say that. The author never clearly states that by using the term “small business” throughout the book, she’s actually referring specifically to e-tailers and those providing services to consumers. Most of the tips and suggestions would not be useful or practical if you’re a consultant or use the web to promote other business-to-business types of products and services. For that, I’m disappointed.
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