Myspace Music Profit Monster!: Proven Online Marketing Strategies!
Posted by Admin on October 7th, 2009 at 09:41pm
Review
“One οf thе top A&R men іn thе business today.” — Monte Lipman
Frοm one οf thе music industrys top executives comes thе ultimate guide tο mаkіng thе mοѕt οf thе internet tο promote yourself аnd уουr music. Nicky Kalliongis іѕ a veteran music industry professional whοs worked wіth thе lіkеѕ οf thе legendary Clive Davis аnd L.A. Reid аnd wіth artists аѕ diverse аѕ Aretha Franklin, Avril Lavigne, OutKast, Pink, аnd Prince. Hе hаѕ bееn involved wіth hit singles аn…
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3 Comments for Myspace Music Profit Monster!: Proven Online Marketing Strategies!
1. Frisco | October 7th, 2009 at 10:14 pm
I’m extremely suspicious of this book getting 17 5-star ratings. It was alright! Seriously though, any more than 3 stars is generous.
THE BAD:
It’s quite basic, explaining how to set up a myspace page, etc. Now, maybe I’m biased because I was not new to MySpace when I purchased the book. I already knew about bulletins and blogs and messages and how things work on MySpace. I was more interested in getting more traffic to my band’s page.
Certain things about the book were frustrating. For instance, there is a subheading in one of the chapters titled “Getting on the Front Page.” Well, in that section it talks about what a great opportunity it is to get on MySpace’s homepage. (Duh.) However, it does NOT tell you how to accomplish this. Instead, it states how unlikely it is, but that it’s a “wild dream for everybody.” Useless. Basically, the book tended to tell you which things would be good things for you to do but then left you clueless as to how to go about it.
There was a type-o probably every 5th or 6th page, and that REALLY irritated me. It was hard to take the book seriously when it clearly had not been edited.
THE GOOD:
It is a quick read. You could go through the whole book in a day.
It talked a good deal about promotions for your band. Although, most of it involved writing or hiring a writer rather than flyers or other traditional techniques I assumed would be the most proficient.
Nicky Kalliongis obviously has a lot of contacts and has done some great stuff in his musical career. … but I would not by any means consider him a good author.
Anyway, yeah, 3 stars, no more.
2. Galvin | October 8th, 2009 at 1:08 am
This book written by highly regarded A&R exec Nicky Kalliongis is a must have for anyone trying to market their music directly to the consumer. It is an easy read packed with informative info. I refer to it often and recommend it to every artist I work with.
3. Timothy | October 8th, 2009 at 2:25 am
As a novice I was skeptical, but the book is the real deal. Not only does this book contain helpful information on getting started and staying strong, but it is written in an easy to read fashion perfect for anyone wanting to break in. I read it and love it, and plan to go back and read it again as I implement the strategies listed. Perfect choice for my need.
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