Permission Based E-mail Marketing
Posted by Admin on October 8th, 2009 at 05:40pm
Tο retain customers аnd solicit nеw clients, businesses need proven ways tο mаkе thеіr products аnd services stand out. Frοm subject lines thаt grab attention tο detailed ways οf calculating return οn investment, еνеrу aspect οf e-mail advertising іѕ detailed іn Permission Based E-Mail Thаt Works. In a clear, lively tone, author аnd e-mail marketing expert, Kim MacPherson covers thе specifics οf a nеw breed іn advertising. MacPherson draws frοm a large pool οf material аn…
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2 Comments for Permission Based E-mail Marketing
1. Syaoran | October 8th, 2009 at 7:33 pm
Kim MacPherson’s book on e-mail marketing is a really good read. This book, along with Seth Godin’s Permission Marketing are quite similar and both are very easy to read. If you want to learn more about internet marketing I would highly encourage you to read Seth Godin’s book Unleashing the IdeaVirus, which deals with viral marketing in businesses and might help create additional marketing opportunities from the e-mail marketing campaigns you learn to set up with Ms. MacPherson’s book.
The book is packed with great tips and advice for those of us just starting down the path of permission email marketing. The case histories of good and bad practices alike provide strong insights on communications and etiquette. Most importantly, this book explains the terms of email marketing and, for someone more experienced, it helps you calculate costs and your ROI (return on investment) from the campaign.
All and all I would highly recommend this book as it is a practical guide for professional marketers and aspiring Internet Entrepreneurs. I’ve seen a lot of email marketing books, and this is the best how-to book. If you combined this book with the underpinnings you can get from reading Seth Godin’s Permission Marketing you will have the subject matter down cold.
2. Denji | October 8th, 2009 at 9:06 pm
Because I’m in the marketing industry, I received an advance copy of this book. Even though I was somewhat skeptical at first, the truth is that I really liked it. This book is full of really useful “how-to” information that you can use to design, test, and implement your own permission-based e-mail marketing campaign. There is a quote on the cover of the book from Seth Godin (whom we all know is the author of best-seller “Permission Marketing”), and this quote probably sums it up best: “Exactly the sort of nuts and bolts details you’ll need to implement a Permission Marketing campaign of your own.”
Even though I’ve been in marketing for twenty years, I found this book useful. After all, e-mail marketing is still somewhat new, and us “insiders” can always use a few good tips. However, I also think this book will be useful for the “non-marketer” who perhaps owns or manages a business that is considering e-mail as a tool for acquiring or retaining customers.
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