Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation
Posted by Admin on October 24th, 2009 at 12:08pm
Review
“… [Sell Your Specialty Food] is a go-to book for any start-up food company…” —O, The Oprah Magazine
Artisanal. Organic. Fair Trade. Natural. Handmade. Consumers are clamoring for quality and taste, and there is a growing trend toward organic foods and international food.With an annual growth rate of 11 percent, the opportunities to sell and market specialty gourmet foods are greater than ever. Almost 75 percent of the nation’s consumers now buy these upscale…
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3 Comments for Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation
1. Henri | October 24th, 2009 at 12:33 pm
“Sell Your Specialty Food” is an updated and revised version of “From Kitchen to Market.” The 5th edition.
Respectfully,
Steve Hall
Author
2. Osric | October 24th, 2009 at 3:32 pm
I’d give this seven stars if so many were available!
Mr. Hall has done a remarkable job to take a complex subject and break down into easily understood advcie without getting bogged down into cliches or pie-in-the-sky hyperbole.
I have searched far and wide and have found three terrific volumes, but this one is the best of the three and is the only one available on Kindle. Note that I once had a bakery in which one of my signature products was franchised in Oregon using the moniker Billy Bob’s Pot Pies. Although the franchise effort was ill-fated, as vice president of the corporation, I learned a good deal along the way.
I also learned why, these days, beginning franchises is all but dead unless you have really deep pockets. I also learned why trying to breaking into supermarkets is even deader than franchising.
Thus, Sell Your Specialty Food is my pick for food producers hoping to break into wholesale food marketing in any format, but readers and researchers also should read Selling My Food To supermarkets; Kitchen To Market; Gourmet To Go – C. William Anderson, aka Travis C. Ward.
3. Cusick | October 24th, 2009 at 4:59 pm
Since I am just trying to break into the specialty food market, I found this book to be very helpful and loaded with useful information. I’m sure I will return to the book again and again as an excellent resource.
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