You CAN prosper in a tough economy. But you have to keep at it.

With this sluggish economy, many people are immobilized by fear…

They are more cautious than ever, and they are buying less and less. I hate to tell you this, but everyone is predicting that it is only going to get worse in the short-term.

You can’t just be mediocre and expect to keep bringing in sales every month. As things get tougher, you need to work harder just to stay even.

To get ahead in this economic climate, you need fresh, new, proven techniques… like the ones you’ll find in HOW TO SELL WHEN NOBODY’S BUYING.

With fewer opportunities, you need to have a method for finding as many of them as possible, and then maxing out your chances of “sales gold” once you identify them…

Dave Lakhani’s book is full of ideas that will help sales pros of all stripes to find their Inner Salesman and let him or her loose on the market. It is full of hard-hitting actionable information and should be read (and then acted on) by every sales pro.

If you believe, as I do, that small business entrepreneurs and sales pros are the twin engines of the global economy, then you will want to do your part to our recovery and BUY THIS BOOK.

You will not be sorry.

Right off the bat you’re hit with advice that will get you rocking and rolling! Dave starts on Chapter 0 (yes, 0!) with a quick start section to Sell More Right Now! In it he walks the reader through a process to engage old prospects, create new referrals, drum up new prospects, and get you in the door and pitching the big guys within the first week. How?!?! Uh… read the book!

You’re not going to find the same ole dibble about running the sales game like it used to be done…oh…. did you think that the sales game was the same, still?!?! No way! I love what Dave says about sales, “Selling changed and someone forgot to tell the sales teams.” Great way to put it! And he demonstrates exactly what he means throughout his well thought out book.

Dave points out that sales in this century have a very different feel and dynamic. And the salesperson who wants to not only survive but thrive will take notes and run with the info found in How to sell when nobody’s buying. I am!

Since the book was written by the master of persuasion himself you’ll find information on getting your mindset ready to achieve what is possible and prosper in this day and age. In fact every chapter empowers you to do more in less time and much more effectively than you may have been doing before.

This book is also more than just how to increase your sales, it’s about how to increase the value of who you are as a sales professional. Sure the economy has taken a bit of a bump, but sales are still being made, people are still in the market and still buying! If you are placed as an expert in your field (yes the book goes into this as well!) you will be the one buyers will flock to.

And for those less technically savvy, Dave devotes part of the book to taking your sales to the next level – into the digital age!

You’ll find information on online sales integration like:

using free online services to market your services and draw prospects to you
using social networks to Make you Money! (I’m sure you’ve heard of Facebook? Twitter?)
how big corporations are using social media EFFECTIVELY! ( Shocking info that blew my mind!)
How about free conference services that will provide you with mp3′s of conference calls (This alone will save you thousands if you’re using standard conferencing services!)

And if all the above was enough to get you to buy the book … there’s even more!

How about interviews with leading experts on management and motivation?
In the book, Dave interviewed a genius who changed how his company ran and ended up with the company’s best year ever when everyone else was suffering with downturns in the economy. And yes he shares that with the reader!

Let me tell you, this book was one I read from cover to cover. Then I got on the phone and called my friend and spent the next couple of hours strategizing and implementing the ideas.
So in the end I very highly recommend this book. Period. Buy it then send me a Christmas card from Maui. Better still look me up while you’re there, we’ll share a Mai Tai!

(ps. If you’re in the insurance business, don’t read this book! I’ve already teamed up with the top selling agent, in the top grossing district in the nation, and most likely we’ll be calling on some of the prospects you’ve neglected. But by all means please feel free to send me your referrals that “aren’t” buying…haha!)

If you have ever seen Dave speak there is only one way to describe his style and that would be intense. This book fits that mold and then some. It is absolutely packed from beginning to end with valuable and useful information that you can actually use no matter your specialty or your profession.

Right now the question in your head should be “Who is still buying and how do I connect with them?”

Many sales books deliver information on sales and theories but then do not explain how to use the idea or implement it in a way that works. This book not only delivers on ideas but sets a strategy on how to make you an obvious expert.

In an age where the effective sales process changes almost weekly you as a sales person must not only be able to provide the basics in sales but also be able to be the chameleon who can adapt to newer strategies like social media or a video presentation.

The chapter on social media is a wealth of information on how to set your stage for success.

The 7 pages on how Dave has staged a drip process is not just entertaining and informative but also sets the stage for your own creativity to make your own process to get noticed by prospective clients.

If you want to be a top producer or are currently one arm yourself with this book and ideas that will help propel you to superstar or beyond.

The topics covered range from motivational, up sells / down sells, how to effectively sell to a group of decision makers, telling stories, asking effective questions and much more.

The interview with Matt Hoover is amazing and inspirational. What I learned from it was most walls or roadblocks for sales are in your head; by preparing right now you will be ahead of those who are lazy and not prepared. The challenge is to implement what you have read so that you can actually make income from it. It comes down to you and the question if you really will implement the ideas or wish that you did?