Internet Marketing Second Edition

Posted by Admin on November 24th, 2009 at 09:41am

Covers the complete topic, including an introduction to marketing on the Internet, sections on online promotion and communication, computer mediated selling, providing Web content, and a section on new Internet business functions and opportunities. This new text comes with a complete instructor’s manual and Web site and an Internet Marketing Web Companion, an online support to the text, which provides students with Internet exercises, self-study quizzes, and much more. …
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