The Truth About Search Engine Optimization
Posted by Admin on November 26th, 2009 at 12:08am
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.” Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimiza…
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3 Comments for The Truth About Search Engine Optimization
1. Yamha | November 26th, 2009 at 2:55 am
“The Truth About Search Engine Optimization” is both technically accurate and implementable – the perfect storm for any Marketing Communications professional.
I’ve studied SEM extensively, and have been active in it for a few years. This book has taught me many things, and affirmed others. In fact, I plan to purchase several more copies and use it as a “text” in a class I am designing for my bloggers (product managers and marketers). The bite-sized and actionable chapters make total sense, are easily digestible, and are even inspirational – especially for those in my company who need to achieve more on the net but who don’t care to invest tons of time learning all these tools on their own.
I am confident that this book will be a major influence in the transformation that is about to occur in my SEM program.
2. Damara | November 26th, 2009 at 5:36 am
This books gives a nice overview of the S.E.O. process.
If you aren’t familiar with SEO, this is a great place to start. It’s not a technical book, it’s more aimed at managers or small business owners that need to figure out what what needs to be done and who they need to hire.
The book doesn’t talk about technical details, such as how to change your meta tags, it just tells you that it needs to be done.
An easy, pleasant read that will give you a solid foundation for starting your SEO process.
3. Naflah | November 26th, 2009 at 8:13 am
This book was a required textbook for a web/e-commerce class that I was taking. I am active in SEO in my current job as well and the text married both the concepts I was learning in class to the work that I was performing on my work website. Easily understood concepts and great techniques shared throughout the book.
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