Incumbents in a dynamic Internet related services market: Does customer and competitive orientation hinder or help performance?

Posted by Admin on December 8th, 2009 at 11:50pm

This digital document is a journal article from Industrial Marketing Management, published by Elsevier in . The article is delivered in HTML format and is available in your Media Library immediately after purchase. You can view it with any web browser.Description: The Internet challenges many incumbent firms to adapt their marketing strategies by developing and offering new products involving Internet technology. Existing literature on market orientation and performance of serv…
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