The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition
Posted by Admin on December 20th, 2009 at 03:45pm
Marketing remains one of the business functions most effectively performed over the Internet, marketers who have worked in traditional media still often lack Internet experience, and marketers with Internet experience often lack an understanding of traditional techniques and methods. This complete marketing resource shows how to plan, implement and assess an on-line presence. It also shows how to apply rigorous classic marketing methods to the Internet, and how to integrate Inte…
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1 Comment for The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition
1. Valterra | December 20th, 2009 at 6:02 pm
The second edition of Kim Bayne’s “The Internet Marketing Plan” builds on the structure of the earlier edition, and packs more punch, with updated examples, additional subsections and content more relevant to the Internet marketing scenario today. Just as traditional marketing needs a comprehensive marketing plan to succeed, The Internet Marketing Plan shows how a company’s online marketing effort can be successful if it is a result of a well thought out Internet marketing plan.
The book along with the accompanying CD-ROM containing templates, spreadsheets, skeletal outlines, and website bookmarks make it an excellent starting point for a newbie in the Internet Marketing business, but it still remains a handy resource for practicing Net marketers.
The book helps the reader create and implement an Internet marketing plan, and measure the results. A step-by-step process helps the reader create a well-structured Internet marketing plan – right from the business overview, to budgets and implementation. Due emphasis is laid on integrating the Internet into the traditional marketing efforts – an often ignored effort of Internet marketing.
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