Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
Posted by Admin on January 17th, 2010 at 02:08am
Whеn іt comes tο copy, whаt works іn thе brick – аnd mortar world dοеѕ nοt necessarily grab Web consumers…аnd wіth nеw developments lіkе social networks, blogs, аnd YouTube, thе strategies thаt worked even a few years ago, аrе unlikely tο grab people’s attention today. Completely updated fοr thе current online marketplace, “Web Copy Thаt Sells” gives readers proven methods fοr achieving phenomenal success wіth thеіr online sales аnd marketing efforts. Featuring updated strateg…
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3 Comments for Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
1. Vic | January 17th, 2010 at 2:35 am
As the title of my review states, the content within this book is great. I picked up a lot of useful information.
The layout and readability is less than great.
What stood out most to me were the number of pages that had single paragraphs that were almost the entire length of the page! In a book about copywriting, this seemed especially out of place.
Visually, it just wasn’t compelling. It felt more like I was reading a complex, boring science textbook than a book on writing emotionally effective copywriting.
I know this shouldn’t matter, but to me it does.
You SHOULD get this book if you want to learn Web copywriting, but if the publisher reads this, try to make the layout more simple and exciting for the next edition.
2. Udell | January 17th, 2010 at 3:23 am
This book is a true joy to read: every chapter contains gold nuggets of advice that will make your web copy writing more effective. The author’s mantra is essentially focused on keeping messages simple, targeted to the audience’s needs, and appealing on an emotional level. It contains everything from word lookup tables (eg. use “discover” rather than “find”) to step-by-step guides to evaluate your content.
As a test, we converted one of our websites and email campaigns using the book’s advice, and measured the responses with Google Analytics and the results were staggering. While it sometimes felt like I was writing an infomercial (“Learn the secrets of weight loss to discover the new you!”), it has an undeniably positive effect on the bounce rates, page views and conversions. We’re now renovating every site along the same lines. Overall, this has been one of the most productive technical books I’ve ever read.
3. Anonymous | January 17th, 2010 at 4:51 am
I agree with the other reviewer that the layout is a bit dumbed down, but as she argues on page 85, you want a Flesch Reading Ease score of 70 or higher. In the middle of the book she has a “Formula for Mathematically Measuring the Selling Quotiant of Web Copy” which is a checklist you can follow before running any copy. I know from experience, these kinds of lists are time-consuming to create. The book was obviously written with real time and care, which is why I give it five stars.
Although the book is geared towards people looking to sell something on the web, its principles apply to every web site. It is worth reading even if your only goal is to communicate.
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