If you had a one person business and wanted to start selling on-line, you could use this book to organize your efforts and become more successful. It has a good step-by-step approach that will take you where you need to go. When I was starting up on the Web four years ago with our business, this book could have saved me a lot of mistakes, lost time, and wasted money.

On the other hand, if you are already a heavy Web user and know what you like, you are beyond most of the advice in this book. At the same time, I found myself getting good ideas that I might not otherwise have gotten for my business as I read the book. That doesn’t happen for me with a lot of the Internet books I read. So, you might want to skim it even if you think you are in pretty good shape.

The book’s main weakness for beginners is that it states some hard-to-execute principles without a lot to help you do them. For example, you are encouraged to think out of the box (differently than you think now). This is hard for anyone to do, and there isn’t a lot of support for how to do that.

There is only one reference to IBM’s services in the book, and that is handled in an even-handed and low-key way. You are told to get some help in this area, and IBM is mentioned as one possible source. I thought this was well handled.

Good luck with creating your Internet-based irresistible growth enterpise!