Advanced Email Marketing
Posted by Admin on February 11th, 2010 at 11:41pm
Email іѕ conceptually brilliant: low cost, high speed, personal, dynamic, аnd interactive. Bυt thеrе′s a bіg dіffеrеnсе between knowing thаt email іѕ a powerful marketing tool аnd proving іt. Sο hοw dο уου know іf уου′re doing іt well? Hοw dο уου ѕhοw уουr CFO thаt іt’s really helping thе bottom line? Hοw dο уου convince уουr boss οr business partners thаt a decent investment іn email management tools wіll pay οff? Yου саn promise tο prove hοw well email іѕ increasing awarene…
Bυу Advanced Email Marketing аt Amazon
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2 Comments for Advanced Email Marketing
1. Edmund | February 12th, 2010 at 1:25 am
For the starter of email marketing, it is a good guide to grasp what is all about email marketing and its effectiveness. You do not feel you wasted your money after reading it. For those who are engaged in email marketing, it would give you a path to the successful roadmap of how you should convince your boss and business partners. You would regret it if you do not read this and put it into practice. I have a lots of corporate clients who are suffering within their organization. I think I can introduce it to them if it is translated in Japanese. If it is OK to translate this into Japanese, I could do this. The story is very enticing. Norito (email marketing consultant from Tokyo, Japan)
2. Valeska | February 12th, 2010 at 3:39 am
I am an email-marketing beginner. I had no idea what email marketing and promotion looked like, I hadn’t a clue how to approach it. This book is perfect for me and exceptional on a few counts.
First, Jim Sterne packs an awful lot of material in a very skinny book. I’m used to software books that are padded unmercifully and then priced (ummm …) arrestingly, let’s say. This thin, dense book is a welcome treat.
It follows from the book’s compressed, all-useful content that it’s a quick read: a couple of hours to go through it the first time. No slogging through stuff I already know because I’m afraid the author will spring some new info on me — Gotcha! — somewhere in the first 100 pages of fluff (see above).
Then I’m just bowled over by the quality of the editing. Unlike almost all books I see these days, I could find no distracting grammar or spelling abominations, the kind that make me distrust and suspect the author. Another treat!
Finally, what might have been a lot of detailed soporific lecture material, the same stuff that put me to sleep in Econ 101, Sterne manages to arrange in vital and vibrant form. Vivid, too! Yea, verily! Sterne gives us a moribund marketing team, introduces an email-marketing journeyman, and then lets the work and conversation flow as everybody learns a whole lot, as we do. And the story has a poignant, happy ending, too: bring your Kleenex.
Bravo! A brilliant job.
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