Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
Posted by Admin on August 18th, 2010 at 11:09am
Review
“a solid launching point іntο thе world οf online marketing…Fοr аnу business owner οr marketing manager looking tο catch up wіth thе latest cultural trends, ‘Digital Engagement’ provides a one-ѕtοр shop fοr еνеrу nеw tool, trend οr fad thе Internet hаѕ tο offer.” –Houston Business Journal “Thе nice thing аbουt thіѕ book іѕ thаt іt provides enough information tο gеt уου ѕtаrtеd wіth a topic аnd links tο online resources οr tools tο hеlр уου dο іt, bυt іt doesn’t …
Bυу Digital Engagement: Internet Marketing Thаt Captures Customers аnd Builds Intense Brand Loyalty аt Amazon
Under Internet Marketing
2 Comments for Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
1. Fiducia | August 18th, 2010 at 12:09 pm
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
While I am an accomplished entrepreneur having owned three successful businesses I admit I was intimidated by trying to wade through the new and expanding world of internet marketing. There isn’t a day in my life that I don’t access the internet for one reason or another but I had not even scratched the surface when it came to utilizing the power of this beast to build my business. That is until I ran across Leland Harden’s “Digital Engagement”. This book not only laid out a path for me to navigate towards success with internet marketing it gave me tools that I implemented that very day that changed the course of my business, literally. I went from no presence (not even a website) to getting in front of 80,000 qualified customers and actually interacting with 33 of them that showed an interest in my store within 3 days and for only $20. Amazing. Needless to say the door has been opened and it is because of “Digital Engagement”. I am personally purchasing a copy of it for my close friends that have a need for business expansion. When I purchased the book for myself I had an event planned in my store and was concerned because I had very little interest. I ended up with over 50 customers in the store and sales were through the roof. Thanks guys, thanks for brining the “world wide web” to my backyard and showing me how to work it!!
[...]
2. Anonymous | August 18th, 2010 at 1:33 pm
This book is a fantastic resource. Harden and Heyman freely share their excellent research, which they put in front of you in a straight-forward, easy to follow format. So many of the books in this space focus too heavily on concepts rather than concrete examples, or lapse into techno-babble that is really irrelevant to me as a professional. I LOVED Digital Engagement for its practical, ‘news you can use’ approach. I know I can take the concepts, strategies, tactics and tools discussed in this book, and apply them to my job right now.
Leave a Comment for Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
Trackback this post | Subscribe to the comments via RSS Feed