The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture
Posted by Admin on August 20th, 2010 at 11:11am
Review
In thіѕ ехсеllеnt primer οn using thе Web effectively tο develop marketing strategies, Shiffman (marketing аnd management consultant) offers аn introduction tο Web 2.0 аnd Web 3.0 аnd expands οn thе role οf thе Internet аѕ аn effective tool fοr businesses tο truly interact wіth thеіr target audiences. Thе author uses case studies аnd examples (e.g., Starbucks, Apple, Best Bυу) tο explore thе Internet’s role beyond thе corporate Web site. Shе аlѕο discusses thе іmрοrtаnt ro…
Bυу Thе Age οf Engage: Reinventing Marketing fοr Today’s Connected, Collaborative, аnd Hyperinteractive Culture аt Amazon
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2 Comments for The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture
1. Tina | August 20th, 2010 at 1:22 pm
If you have not had any (or very little) exposure to digital marketing, by all means buy the book and read it. However, for anyone who has had some experience with digital marketing the last 5 years, this book offers very little new thinking (unless you are really bad at your job).
While the book is full of examples, if flows poorly. The author’s points seem to get lost in a somewhat poor structure, and too many points thrown at the user without a proper flow to it. The author should definitely look into pyramid consulting techniques in order to present better. And given the author’s savvy in online marketing, it does make me wonder whether the other reviews are legitimate.
But again, if you are a CEO, or non-marketing exec, or an “old school” marketer, this books seems like a useful intro to you. But you should be out reading Techcrunch, Marketing 2.0, Mobilemarketer, Mashable etc etc on a daily basis, and you would not only learn just as quick, you’d stay more current.
2. Lakia | August 20th, 2010 at 2:39 pm
I just finished reading The Age of Engage, and all I can say is WOW! As a thought leader in Internet marketing I read 4-5 books a week. And this book stands out in the questions it surfaces, and then (more importantly) the answers it provides.
I literally went through three highlighters trying to extract every golden nugget of information this book delivers. Plus, I bought copies for my entire staff – with the directive to read this ASAP!
If you are looking for a book that does more than just lay a bunch of theory on you… a book that really explains what must change, why it must change, and then most importantly HOW TO CHANGE – then look no further, you have just found THE book that delivers on all three aspects.
Lastly, the final seven pages of the book are filled with marketing exercises/questions that do an excellent job of helping readers take what they’ve learned and now apply it to their businesses. I hope more books begin to follow this format beacause it makes the takeaway value so much easier to dimensionalize and act upon.
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