The Linked Photographers’ Guide to Online Marketing and Social Media
Posted by Admin on September 4th, 2010 at 11:10am
“Thе Linked Photographer’s Guide tο Online Marketing аnd Social Networking” іѕ a complete resource fοr photographers looking tο improve thеіr business through social media. Thіѕ book provides a step-bу-step process fοr getting a photographer’s business online, аnd acts аѕ a reference guide fοr thе variety οf online marketing options οn thе web. Thіѕ one-οf-a-kind guide іѕ thе key tο mаkіng social media work fοr thе photographer tο improve thеіr business!
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2 Comments for The Linked Photographers’ Guide to Online Marketing and Social Media
1. Cusick | September 4th, 2010 at 11:57 am
It’s already been said in some of the other reviews here, but this book is an outstanding reference for all the major social sites. Rosh and Lindsay (two of the best in the field) show you step by step how to sign up for each site, as well as provide tips to get the most out of each site and (in some cases) how to tie them all together if you want to. While it is understandably geared towards photographers, anyone in any field that is even thinking about dipping their toes in the social media waters will be able to benefit from the information in this book. I considered myself pretty knowledgable on this subject already, but found many tips that I could implement myself as well as little known tricks that I wasn’t aware of before.
There’s even an excellent section on SEO and tips for establishing your website in a manner that will make it attractive to search engines. Also if you’re thinking about adding a blog to your site, well that’s even covered in here as well – again with many tips to increase its search engine ranking.
2. Valora | September 4th, 2010 at 12:36 pm
Online marketing and Social Media needs to be an integral part of all businesses today but the question that many businesses ask themselves is “How do I get started?” There are so many books written about Social Media and Internet Marketing that it is hard to decide which one to select. If you are just getting started in this Web 2.0 arena, I would suggest you pick up Lindsay Adler and Rosh Sillars’ book The Linked Photographers’ Guide to Online Marketing and Social Media.
Don’t let the title “The Linked Photographer” deter you from picking up this book and using it as guide to begin your Online Marketing. You could substitute the title with “The Linked Web Designer”, “The Linked Entrepreneur”, or “The Linked Small Business Owner”. Adler and Sillars’ niche is photography so of course there are some pages that are more relevant for photographers but so much of the information is relevant for all businesses.
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If you are just starting out with Social Media and you don’t want to buy a lot of books, this one covers how to get started with a blog and explanation of popular Social Media sites — Twitter, Facebook, 4Square, Flickr, LinkedIn, YouTube — enough to get you started!
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