Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
Posted by Admin on September 6th, 2010 at 11:09am
12 World Class Strategies Thаt Cυt Through thе Hype аnd Mаkе Real Money οn thе Internet “Much lіkе Thе E-Myth, Mastering Online Marketing, іѕ nοt јυѕt a collection οf tools аnd tactics. Mitch hаѕ сrеаtеd a solid step-bу step system fοr уου tο build аnd sustain a thriving e-commerce business… Read іt. Digest іt. Follow іt letter bу letter. Thеn gеt out thеrе аnd dο іt – bесаυѕе thаt’s hοw уου′ll experience thе trυе rewards. ” -Michael Gerber, author οf Thе E-myth …
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2 Comments for Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
1. Nadie | September 6th, 2010 at 12:52 pm
This book is great for anyone who is thinking about starting an online business, or about promoting an offline business on the internet. It really covers ALL the bases and is clearly organized and for this alone the book is a great investment. After all, online marketing can be very disorienting and this book does a fantastic job of laying out the playing field.
However, while it serves as a very useful overview, it is somewhat lacking in great detail which is my only gripe with the book, since it is called “mastering online marketing” and NOT “getting started with online marketing.” I know the author is extremely knowledgeable but I wish he had given more specific details about the logistics and mechanics of the strategies presented.
And to be quite frank, I also find the book a little too self-promotional, since it talks at length about the author and his site and related projects. I don’t mind a plug here or there, but at times the book reads more like a promotional tool than a self-contained how-to book.
Again, I’m not knocking this book, in fact, I have my sights set on reading Meyerson’s previous work, “Success Secrets of the Online Marketing Superstars” — so I think this author is giving us some valuable information, that I’m more than happy to absorb, and would not hesitate to recommend to others.
No doubt, Mastering Online Marketing is filled with useful information that beginners absolutely need to understand. However, for those of us with a little more experience, people seeking to “master” online marketing as the book’s title suggests, this work falls a bit short of the mark.
2. Anonymous | September 6th, 2010 at 3:24 pm
Most of us who hang out on the Internet find ourselves suckered by those offers of books or “just $97″ or “just $27.” We forget the truth: we can just go to the library and get a head start on a good marketing education.
I’m recommending this book to folks who are clueless about getting started on the Internet. It’s an excellent overview — clear and well-written in step by step format.
As a web site copywriter myself, I wish Meyerson had emphasized the importance of copy. There’s a nice quote from copywriting guru Lorrie Morgan-Ferrero (p. 86), but it’s in the design section.
Just about every Internet marketing guru says copywriting is the single most important skill for Internet marketers, so this chapter could have been much longer. I would also encourage newbies to start with copy and strategy rather than calling the designer first (which is what most people do).
And I wish we had a section on features vs benefits with examples of bullet points.
Still, this book is one of the best (if not *the* best) I’ve seen for broad overviews of Internet marketing. You can always dig deeper once you’ve got a sense of the basics.
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