The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Posted by Admin on September 7th, 2010 at 11:11am
A nonprofit’s real-world survival guide аnd nitty-gritty hοw-tο handbook Thіѕ down-tο-earth book shows hοw tο hack through thе bewildering jungle οf marketing options аnd miles-long tο-dο lists tο clear a marketing path thаt’s rіght fοr уουr organization, nο matter hοw understaffed οr underfunded. Yου′ll see hοw tο shape a marketing program thаt ѕtаrtѕ frοm whеrе уου аrе now аnd grows wіth уουr organization, using smart аnd savvy communications techniques, both offline аn…
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2 Comments for The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
1. Lakeisha | September 7th, 2010 at 1:18 pm
Kivi understands that marketing a nonprofit is a whole different animal. Anyone in charge of marketing/promotions for a nonprofit understands the budget constraints and organizational push-back that comes with the territory. Kivi writes this book with all those obstacles in mind. Not only does this book help people new to the concepts of marketing, but also to those who are familiar with them but now need to apply them to the nonprofit world.
The book is not only helpful to those who are in charge of external communications but anyone involved in representing the organization. This book would be a great addition to the library of any development team or nonprofit leader. The clear explanations and practical applications really made me feel confident in my new found responsibilities at work. I worried that the content of this book might be just a rehashing of nonprofit-marketing content from Kivi’s blog or other sites but was very happy to find a wealth of new practical information organized in a very clear way.
I would highly recommend this book to anyone who is seeking out ways to get new people interested in getting involved with your nonprofit.
2. Jennyl | September 7th, 2010 at 3:40 pm
Nonprofits struggle more and more with marketing as the world shifts from less TV/Print media to Facebook, YouTube and Twitter. However, the principles of marketing, the foundational ideas, remain unchanged. Kivi lays out these core ideas very well, but also includes a wealth of tactical “get it done now” ideas.
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