The Art of Digital Branding
Posted by Admin on September 9th, 2010 at 11:09am
Here’s thе definitive guide tο building a Web presence thаt wіll increase revenue, improve customer relations, аnd enhance brand loyalty. Author Ian Cocoran, a digital brand expert, ехрlаіnѕ traditional branding аnd hοw thе same principles саn bе applied tο Web sites, nο matter whаt thе industry. Chapters cover thе entire range οf site content: color schemes аnd menu formats аnd thе pivotal roles thеу play; incorporating essentials such аѕ company history, careers, site maps, …
Bυу Thе Art οf Digital Branding аt Amazon
Under Internet Marketing
2 Comments for The Art of Digital Branding
1. Emele | September 9th, 2010 at 12:10 pm
A great read for anyone looking to improve their branded website. This book
breaks down the digital branding process into a number of logical, easy to
understand steps and focuses on what’s really important in the eyes of the
consumer. It’s also written in a very fluid style so it’s also an
entertaining read (not stale and crusty like some business books!). “The Art
of Digital Branding” will be of particular interest to students, General
Managers and Marketers who are looking to improve their knowledge of
branding online. Web designers may also enjoy it, but as it isn’t
particularly technically focused they may not find it detailed enough for
their needs.
2. Yovela | September 9th, 2010 at 1:35 pm
I am a business adviser and often get asked what constitutes a good website – in future I will just ask people to buy this book. Its an excellent reference for any company that wants to improve it’s online image as it nails every concept and explains the likes and dislikes of the average web consumer in detail – including the emotional responses that certain aspects of the website are likely to generate. I also found it humorous and well written – a refreshing change from some of the stuff that’s out there.
Leave a Comment for The Art of Digital Branding
Trackback this post | Subscribe to the comments via RSS Feed