Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Create bold web content and build a loyal customer base online

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including companies  and their customers. You create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules guides you to online success with a one-stop source on the art and science of developing marketing content. This coverage is told through case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

• Learn the art of storytelling and the science of journalism
• Find an authentic “voice” and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible

Increase your online presence and engage with customers and prospects like never before with Content Rules.

List Price: $ 24.95

Price:
Buy Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) at Amazon

Facebook Marketing: An Hour a Day

• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Develop, implement, and measure a successful Facebook marketing campaign

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook’s potential. This book shows you how.

Quickly get up to speed on today’s Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.

• Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
• Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
• Shows how to execute your strategy while incorporating all of Facebook’s relevant features
• Addresses Facebook’s pay-per-click platform, Facebook Connect, and more

Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

List Price: $ 29.99

Price:
Buy Facebook Marketing: An Hour a Day at Amazon

Read More…

[Source: Search Engine Watch Discussion Forums]