Internet Marketing

The 11 Immutable Laws of Internet Branding

February 9th, 2010 at 01:40am Under Internet Marketing

The 11 Immutable Laws of Internet Branding

Review

To most observers, the Internet is too new a medium to draw any firm conclusions about how to use it for business. But the Rieses have already come up with 11 “immutable” laws. Each is somewhat counterintuitive, and a couple are downright debatable. Start with No. 1: the Law of Either/Or. It states that a Web site can be a business or a medium for information, but not both. Therefore, companies have to choose which purpose they want to use the Internet for. Is it a
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Marketing on the Internet for Industrial Companies. Insights & Essentials.

February 8th, 2010 at 03:40pm Under Internet Marketing

Marketing on the Internet for Industrial Companies. Insights & Essentials.

Back of Book:
Marketing on the internet for Industrial Companies. Insight & Essentials. The industrial marketplace has changed dramatically. So too have the customers who shop there. No longer do buyers and specifiers go to the phone when they’re in need of product information. Now they go to the internet, and their expectations are extraordinarily high…


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Marketing on the Internet for Industrial Companies. Insights & Essentials.

February 8th, 2010 at 05:40am Under Internet Marketing

Marketing on the Internet for Industrial Companies. Insights & Essentials.

Back of Book:
Marketing on the internet for Industrial Companies. Insight & Essentials. The industrial marketplace has changed dramatically. So too have the customers who shop there. No longer do buyers and specifiers go to the phone when they’re in need of product information. Now they go to the internet, and their expectations are extraordinarily high…


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Marketing in the New Media

February 7th, 2010 at 07:42pm Under Internet Marketing

Marketing in the New Media (101 for Small Business)

Marketing in the New Media, Second edition, shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere.Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Combining new media is absolutely essential to ‘close the sale’ and get the consumer to take action in a measurable way.Many small-business owners and m
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Keeping up with Internet marketing technology: don’t let the tail wag the dog.

February 7th, 2010 at 09:40am Under Internet Marketing

Keeping up with Internet marketing technology: don't let the tail wag the dog.(FRANCHISE MARKETING TOOLS): An article from: Franchising World

This digital document is an article from Franchising World, published by Thomson Gale on December 1, 2006. The length of the article is 1670 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Keeping up with Internet marketing technology: don’t let the tail wag the dog.(FRANCHISE MARKETING TO
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Measuring Marketing: 103 Key Metrics Every Marketer Needs

February 6th, 2010 at 01:40pm Under Internet Marketing

Measuring Marketing: 103 Key Metrics Every Marketer Needs

Review

Marketing directors and CEOs who wish to make their marketing expenditures accountable face a bewildering array of potential measures, the definition of which is not always clear, leave alone their relevance. In Measuring Marketing: 103 Key Metrics, John Davis provides CEOs and marketers with an easy way to know just how each measurement is defined and the context in which it can be used. I am sure that it will make an invaluable reference in the designing and assessing of
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Global RFID: The Value of the EPCglobal Network for Supply Chain Management

February 6th, 2010 at 03:40am Under Internet Marketing

Global RFID: The Value of the EPCglobal Network for Supply Chain Management

The EPCglobal Network and RFID technology, initially developed by the Massachusetts Institute of Technology (MIT) and licensed in October 2003 to Global Standards I (GS1), holds great promise for transforming business through the use of low-cost, radio frequency identification (RFID) tags to improve information flow and productivity. Through the placement of tags on individual items, cases, and pallets, RFID Technology will provide instant two-way communication within supply cha
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An IBM Guide to Doing Business on the Internet: A Complete Blueprint for E-Business Success

February 5th, 2010 at 05:42pm Under Internet Marketing

An IBM Guide to Doing Business on the Internet: A Complete Blueprint for E-Business Success

Leverage the Net for effective business solutions

From the Back Cover

IBM’s Blueprint For Researching Your Prospects, Designing Your Web Page, And Getting Your Business Onto The Internet. Whatever the size of your company, today’s greatest opportunity for expanding your cusomer base exists on the Internet. Even as you read these words, your competitors are mining the Internet for all it’s worth – while an increasing number of your best customers click in
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Emerging Marketer: How to Engage Todays Users, While Pursuing Tomorrows Media

February 5th, 2010 at 07:41am Under Internet Marketing

Emerging Marketer: How to Engage Todays Users, While Pursuing Tomorrows Media

All information in the world doubles every three years. Technology advancements happen every two. Marketers today barely keep up with new channels rising. Facing opposition from seasoned generations, they need data and support to justify their new media endeavors. Social media, widgets, and SMS are just a few of the hottest buzzwords today. Targeting a fragmented audience is critical but riddled with challenges. Marketers must not only seek, evaluate and execute adva
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Wave 4: Network Marketing in the 21st Century

February 4th, 2010 at 09:40pm Under Internet Marketing

Wave 4: Network Marketing in the 21st Century

Review

Ride the Wave into the 21st Century! — Review

Review

Ride the Wave into the 21st Century!

See all Editorial Reviews

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